Pointing to data from SEO data provider SEMrush, Michelson stated that worldwide monthly search volumes related to Bitcoin in November 2020 was 8.90 million.
It is 356% higher than Bitcoin search volumes compared to December 2017 when there was 2.50 million searches, as per data provided by Michelson.
Michelson underlined a big disparity between SEMrush’s data and Google Trends, a well-known tool for assessing the standing of leading search queries via Google:
“An interesting thing that Google Trends data hasn’t shown is that the monthly global volume for Bitcoin in Dec. 2017 was actually lower than what we’re seeing in Nov 2020.”
As a matter of fact, as per data from Google Trends, Bitcoin’s search volumes as of date are greater than the peaks recorded in December 2017, when Bitcoin recorded its all-time peak of $20,000.
With the new #bitcoin all-time high closing in quickly, I think it’s important to dig into the data behind search volume in 2020 vs. 2017.
A lot of people have been taking @Google Trends data, but the SEO data from @semrush tells a different story.
Bitcoin SEO: A Thread… ?? pic.twitter.com/oNphkVudAO
— Brad Michelson (@BradMichelson) November 19, 2020
As per Google Trends, Bitcoin search index represents a mere 20 points in November, in comparison to 100 points in December 2017.
If proved to be right, data provided by SEMrush obviously parallels with a huge rise in the number of fresh Bitcoin addresses enrolled. On November 18, the number of Bitcoin addresses enrolled per hour reached almost 25,000 addresses for first-time ever since January 2018, as per data from crypto analytics data provider Glassnode.