Addressable, a leading Web3 growth marketing platform, has introduced User Radar, a unified dashboard designed to help marketing teams optimize the impact of their campaigns. The new tool, accessible via the Addressable platform, aims to provide detailed forensic insights into user behavior, enabling businesses to pinpoint and understand the intent of individuals most likely to engage with their products and services.
The company highlighted that User Radar differentiates itself by parsing both on-chain and off-chain activity. This dual approach allows it to transform previously anonymous website traffic into actionable leads, offering a deeper level of insight compared to traditional Web2 analytics, which overlook wallet-based activity, and blockchain explorers, which lack the broader user journey context. By bridging these data gaps, marketers can target high-value prospects with greater accuracy.
According to Addressable, the system analyzes aggregated wallet balances across seven different blockchains while also monitoring the activity of all identified wallets. It supports multi-ad network retargeting, enabling brands to re-engage users acquired through platforms such as X with programmatic ads on crypto-focused advertising networks.
The company’s leadership has emphasized that this tool addresses the inefficiency of large-scale campaigns that fail to generate meaningful engagement. By leveraging richer visitor data, marketers can better understand who is interacting with their websites, their interests, and how best to reconnect with them. Addressable has indicated that earning traffic alone is insufficient in the competitive Web3 environment; the focus now is on maximizing revenue from that traffic.
The platform’s internal data suggests that retargeting high-intent, engaged users through this system can increase revenues by approximately 50% compared to efforts targeting entirely new audiences.
Core Functionalities of User Radar
User Radar is equipped with several key capabilities intended to streamline and enhance Web3 marketing strategies:
Automated Identification and Capture: The system automatically detects wallet-enabled visitors and generates a detailed profile within the User Radar dashboard.
On-Chain Intelligence Integration: Public wallet transaction histories, token holdings, and social signals are combined with observed on-site behavior to create a comprehensive user profile.
High-Value User Segmentation: The tool can categorize users based on factors such as location, token balance, or blockchain community involvement, helping marketers identify their most lucrative segments.
August Product Update: User Radar is Live
User Radar turns anonymous crypto traffic into a rich wallet-based CRM.
It’s the first tool that shows you the wallets behind the clicks so you can turn traffic into revenue.
Here’s what it does:
→ Identify & Capture: Automatically… pic.twitter.com/yEBywwsa36— Addressable 🎯 (@addressableid) August 12, 2025
High-ROI Retargeting: Segments can be instantly converted into tailored audiences for retargeting campaigns across platforms like X, Reddit, and the broader web.
User Radar builds on Addressable’s existing suite of marketing tools by introducing a dedicated user-centric dashboard, the ability to save audience segments, and integration with funnel analysis features. This combination enables marketing teams to run targeted, data-driven campaigns with minimal friction.
The tool is available to marketers from today, with Addressable positioning it as a next-generation Web3-enabled CRM solution for identifying and engaging high-intent users. Industry analysts suggest that by combining detailed behavioral insights with blockchain intelligence, User Radar could help Web3 businesses significantly improve return on marketing spend while fostering stronger connections with their most valuable audiences.