Arbus, the AI-powered market intelligence layer behind Arbus Terminal and its AttentionFi product Arbus Chirps, has been identified as the new InfoFi Partner for Chiliz. This collaboration has been positioned by both organizations as a step meant to accelerate fan-oriented Web3 adoption across the sports and entertainment sectors. The alliance is intended to merge Arbus’s analytics and campaign framework with the sports-focused Chiliz Chain, enabling new mechanisms to reward meaningful engagement and stimulate more authentic onchain participation.
Driving Fan Adoption Through Intelligent Infrastructure
Under the partnership arrangement, Arbus is expected to support Chiliz’s goal of onboarding millions of sports fans into the Web3 landscape while also helping existing Web3 communities discover and connect with emerging projects built on Chiliz Chain. Arbus’s mandate extends far beyond providing raw analytics. The company plans to deploy its AttentionFi infrastructure across the ecosystem, allowing teams and builders to run Chirps campaigns that compensate users for substantive offchain and onchain contributions. This model is being promoted as a way to amplify genuine engagement instead of incentivizing artificial activity often associated with volume-driven behavior.
For teams and creators working within the Chiliz environment, the collaboration offers a two-part value proposition. Arbus Terminal delivers AI-based market intelligence intended to help builders understand market signals and design well-targeted campaigns. Meanwhile, Arbus Chirps introduces a structured channel to promote narratives, expand brand visibility within Web3 communities, and generate measurable onchain participation. Features such as staker boosts and community-driven incentives are designed to reward users who add tangible value to the broader ecosystem. Arbus has described the product as a method for encouraging participation that directly benefits network growth.
— Arbus (@arbusai) November 25, 2025
Strengthening the SportFi Ecosystem
Chiliz positions itself as a dedicated Web3 infrastructure provider for sports and entertainment and operates Chiliz Chain as the base for fan tokens, engagement applications, and sports-centered innovations. The blockchain already hosts partnerships with several globally recognized sports organizations and established fan-token initiatives. The Arbus collaboration is being framed as a way to merge intelligence, attention, and community input to support the next stage of SportFi expansion.
AttentionFi is here for $PEPPER @PepperChain, the community token built on the Chiliz Chain.
Sign up for @Arbusai, start to Chirp about $PEPPER and top 100 Chirpers share 90% of the 2.8T $PEPPER prize pool.
👉 https://t.co/CnjnZNUpZ1 https://t.co/k7R7SQdE0y
— Chiliz – The Sports Blockchain (@Chiliz) November 26, 2025
Together, Arbus and Chiliz are presenting the partnership as a foundational layer for a smarter and more interconnected future in sports-oriented Web3 engagement. By combining Arbus’s AI-driven intelligence and AttentionFi mechanics with the fan-first design of Chiliz’s blockchain framework, both entities aim to deepen fan participation and develop long-term engagement loops that benefit users, creators, and brands across the ecosystem.