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Ava Labs Unveils Platform for Blockchain Adoption by Web2 Gaming Firms

The Arcad3 software has been unveiled by Avalanche. The software, created by Ava Labs, aims to aid conventional gaming companies in the process of onboarding, marketing, and tokenomics as they enter the world of web3 gaming.

On June 9th, Ava Labs launched its latest program, Arcad3. As per the Twitter thread, the program seeks to aid traditional enterprises in venturing into the blockchain gaming sector. The program comprises three main constituents.

The purpose of Arcad3 is to aid enterprises in identifying optimal web3 collaborators, such as Ava Labs, to streamline the enrollment process. The platform’s objective is to facilitate marketing efforts through the establishment of on-chain affiliate marketing with eSports teams and influencers. Additionally, it aims to incentivize engagement with digital collectibles and encourage user-generated content creation through in-game tokens.

Furthermore, Arcad3 will provide support to users in managing tokenomics by ensuring the adherence and consistency of in-game financial systems. The program’s objective is to expedite the shift to web3 by utilizing the robustness of the Avalanche network.


Despite the persistent regulatory challenges facing the digital assets industry and the apparent caution exercised by various institutions regarding the potential of web3 in the aftermath of the “crypto winter,” blockchain-based gaming continues to attract a significant number of enthusiasts.

Argus, a blockchain gaming enterprise, has effectively concluded its pilot round of funding, raising $10 million. As per the company’s statement, its main aim is to simplify the development process of fully on-chain video games by providing specialized tools.

Furthermore, several reputable and renowned companies in the field have reiterated their commitment to blockchain technology. The trend in question has been exemplified most notably and recently by Square Enix.

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