Avalanche, recognized as one of the world’s leading smart contract platforms, has announced a collaboration with Quboid, a blockchain-based loyalty and customer engagement platform. The alliance aims to enhance scalability, security, and decentralization in enterprise loyalty programs by leveraging Avalanche’s high-performance capabilities and advanced technological infrastructure. The development is being positioned as a key milestone in Avalanche’s broader goal of making the loyalty economy more decentralized, transparent, and accessible for businesses and consumers worldwide.
Through the partnership, Avalanche seeks to equip brands with blockchain-powered loyalty solutions that allow them to access real-time and transparent consumer data, improving engagement strategies. Brands can gain full ownership of their customer data and infrastructure, with sensitive loyalty information secured on dedicated blockchain nodes. This setup also enables them to earn token rewards for participation, creating a two-way value exchange that benefits both businesses and customers.
Quboid’s network is designed to encourage interoperability, enabling loyalty rewards from multiple brands to be exchanged or utilized across a decentralized ecosystem. This model, the partners believe, will foster collaboration among brands and drive higher customer engagement. Quboid’s platform already counts notable names among its participants, including Emami, K Hotels, Japan Open Chain, Tanukiverse, Nayaab World, and College Brand Connect.
Avalanache and @Quboid_HQ have joined forces to transform loyalty programs for brands.
With blockchain, rewards are yours to keep, trade, and use anywhere—no expiry dates, no catches.
Loyalty has never been this fun. #Web3 #Loyalty #BlockchainTech pic.twitter.com/eKZcwgQwBf
— Avalanche India (@Avalanche_In) August 12, 2025
Building trust and transparency in brand engagement
Ava Labs’ Regional Head, Devika Mittal, explained that the collaboration aligns with the company’s commitment to building trust and transparency within the marketing and customer engagement space. She highlighted the importance of loyal customers to the long-term success of for-profit enterprises and noted that blockchain-based loyalty programs could significantly elevate consumer engagement. She further emphasized that Avalanche’s low-cost structure and high transaction speeds provide the ideal foundation to transform loyalty programs for brands worldwide.
Quboid’s Founder and CEO, Prakhar Sharma, outlined the company’s mission to make loyalty systems more intelligent, decentralized, and rewarding. He described the upgrade of QChain to an Avalanche layer-1 blockchain as a major shift, enabling partner brands to operate their own network nodes. This not only gives brands greater control over their data but also allows them to earn tokens that help offset operational expenses. He suggested that such a setup can transition loyalty programs from being siloed cost centers into community-driven profit models, with Avalanche’s technology serving as a catalyst for this change.
Addressing inefficiencies in the loyalty economy
Industry insights indicate that loyalty programs play a crucial role in customer retention and long-term value generation. Loyalty points, though recognized as financial instruments recorded against deferred liabilities on brand balance sheets, often lack liquidity, transparency, and standardization. Despite representing over $500 billion in value and growing by $15.6 billion annually, loyalty points remain trapped in fragmented systems. Avalanche and Quboid’s collaboration seeks to address this gap by unifying loyalty assets under a more liquid, interoperable, and tokenized framework.
By combining Avalanche’s technical strengths with Quboid’s specialized loyalty solutions, the partnership aims to redefine how brands and customers interact in the loyalty economy. The move is expected to lay the groundwork for a new era in which rewards programs are not only more engaging but also more transparent, interoperable, and profitable for all stakeholders involved.