Record Financial, working alongside the platform 11am, has begun reshaping the music industry’s financial framework by deploying real-time royalty payment infrastructure built on Avalanche’s blockchain. The initiative is intended to solve long-standing issues in the music sector, where artists and rights holders often face months-long delays before receiving earnings. According to insights shared through Avax.network, the companies view traditional royalty distribution systems as outdated, slow, and lacking transparency due to the involvement of numerous intermediaries.
For decades, musicians have expressed frustration with royalty payments that move through multiple layers of publishers, collection agencies, and distributors before reaching the individuals who earned them. Record Financial aims to replace this fragmented process with an automated blockchain-based model. By using Avalanche’s technology, the platform enables immediate payments through stablecoins such as USDC, offering creators faster and more transparent access to their revenue.
The system aggregates and standardizes royalty data from various sources, then uses Avalanche’s high-throughput network to deliver instant payouts. These transactions allow all participants—including artists, managers, and rights holders—to view verifiable financial information in real time. The companies involved indicated that this level of transparency has been largely absent from the industry until now.
Avalanche Infrastructure Supports Scalable Royalty Payments
Avalanche’s blockchain architecture has become central to Record Financial’s operations, providing the performance needed to handle global, high-volume activity. Its capacity to process transactions quickly and reliably makes it suitable for royalty payments, which can involve thousands of micro-transactions generated from streaming platforms and digital distributors.
The integration of stablecoin payment options is another key feature of the system. Through USDC rails, artists can choose how they want to manage their earnings—whether keeping funds in digital wallets, converting them into local currencies, or reinvesting directly into their creative work. This flexibility marks a significant shift from traditional royalty payouts, which often limit payment methods and timing.
Rewriting Rights: How Record & 11am Are Syncing Music With Money
Discover how @recordfinancial is using Avalanche to fix broken royalty systems, streamline music payments, and give artists real-time visibility into their rights and earnings.
Blog below 👇 pic.twitter.com/JdKUJQPiCs
— Avalanche Team1 (@AvaxTeam1) November 20, 2025
Executives from Ava Labs, including leadership from the on-chain finance division, highlighted the broader implications of this transition. They noted that the global music royalties market is valued at over USD 40 billion annually and suggested that moving this ecosystem on-chain demonstrates how blockchain can modernize legacy industries. This approach, they added, introduces new standards of fairness, speed, and cost-efficiency into financial workflows that have remained largely unchanged for decades.
Today, Record is live on Avalanche. We’ve built the royalty payments system the music industry has always needed. The one that pays artists and rights holders in real time.
For decades, royalties have moved through layers of intermediaries. Payments take months, data is… https://t.co/DdlWK31uCp
— Record (@recordfinancial) November 20, 2025
Expanding the Model Beyond Music
Record Financial’s blueprint for automated payouts is not confined to the music industry. The company expects the same model to benefit other creative fields—such as film, streaming video, and digital media—where complex ownership structures and manual accounting processes often slow payments and create misunderstandings. By replacing these systems with blockchain-driven infrastructure, the company aims to promote greater transparency, reduce administrative overhead, and align incentives across stakeholders.
Industry analysts have observed that the partnership between Record Financial and Avalanche reflects a wider shift toward enterprise blockchain adoption. Many global organizations are exploring stablecoin-based payment networks and next-generation financial products that streamline settlement and verification. As more companies look to upgrade their financial operations, blockchain platforms offering speed, security, and automation are expected to play an increasingly important role.
Record Financial’s integration with Avalanche signals a significant move toward modernizing royalty distribution and demonstrates how on-chain systems can reshape creative-economy financial models. Through this initiative, the companies involved aim to set new standards for timely payments, transparency, and economic empowerment within the global creator community.