Barunson, the studio behind the Academy Award-winning film Parasite, has joined forces with the Story Foundation to unveil nPLUG, a blockchain-powered platform designed to let fans legally remix cultural and entertainment intellectual property. The project has been developed with the support of Story’s Web3 arm, Nproject, and is being presented as a major step toward redefining how creative assets are shared, monetized, and expanded in the digital era.
The surge of Korean storytelling into the global spotlight, with internationally acclaimed works such as Parasite and Squid Game and viral sensations like Baby Shark, has highlighted the international appeal of K-content. However, the financial structures behind this success have often been criticized for favoring distributors and streaming platforms, while studios and creators receive limited long-term rewards.
Shifting value back to creators
The partnership between Barunson and Story seeks to change this imbalance by prioritizing creators in the revenue cycle. By introducing tokenization and programmable licensing, nPLUG intends to establish a framework that allows creators to retain intellectual property rights, raise funds directly from their audience, and benefit more equitably from the success of their work.
Planned for launch in the fourth quarter of 2025, nPLUG is expected to become the first platform that integrates programmable licensing with short-form digital content. Running on Story’s Layer-1 blockchain, it will enable fans and creators to remix licensed IP into new forms of expression, such as short videos, while maintaining proper attribution and compensation structures.
On-chain licensing and fair compensation
Key features of the platform include licensing permissions embedded directly into digital assets through blockchain technology, automated royalty payments to ensure fair distribution of revenue between IP owners and remix creators, and smart contract–based attribution for transparent tracking of provenance and use. Through these mechanisms, studios, creators, and fans will be able to collaborate in ways that are more inclusive and financially balanced. Revenue streams generated from advertising and in-app purchases will also be automatically distributed among stakeholders.
Barunson’s participation lends significant credibility to the project. The studio’s portfolio includes globally acclaimed films across diverse genres, such as Mother, Inside Men, The Age of Shadows, and Cobweb, in addition to Parasite. With this track record, Barunson is considered well-positioned to pioneer the next evolution of intellectual property management by bringing established works onto blockchain infrastructure.
Industry vision and global momentum
Barunson’s leadership has explained that the company has long played a pivotal role in shaping Korea’s cultural content industry across various sectors, including film, drama, gaming, live performance, and metaverse experiences. The collaboration with Story and Nproject was described as a crucial step toward building a transparent and fair IP system supported by global fandom. The studio signaled its commitment to advancing Korean cultural exports into a blockchain-driven intellectual property economy.
The potential for such innovation is underscored by the scale of Korea’s entertainment sector, which exports more than $12 billion worth of content annually. With some of the most engaged fan communities in the world, the launch of nPLUG is intended to leverage this momentum by transforming cultural IP into programmable digital assets. The platform aims to empower creators to expand their work collaboratively while ensuring that ownership and financial rewards continue to rest with the original rights holders.
Through this initiative, Barunson and Story Foundation are positioning nPLUG as a model for how blockchain can reshape the cultural content economy, balancing the relationship between fans, creators, and distributors while opening up new possibilities for collaborative storytelling on a global scale.