BingX, a prominent cryptocurrency exchange and Web3-AI company, has revealed a multi-year strategic partnership with Scuderia Ferrari HP, signaling a major milestone for both organizations. This agreement represents BingX’s first venture into motorsports sponsorships and also marks the first time Scuderia Ferrari HP has collaborated with a crypto exchange brand. By joining forces, the two globally recognized names aim to align their shared focus on performance, innovation, and long-term ambition across industries that thrive on technological advancement.
Established in 2018, BingX has grown into a leading cryptocurrency exchange and Web3-AI company serving more than 40 million users worldwide. The platform is designed to support traders across all experience levels, from newcomers to seasoned professionals. By focusing on intelligent tools, transparency, and user empowerment, BingX aims to deliver a secure and efficient trading environment that builds confidence in digital asset participation.
For BingX, the partnership reflects a decisive step in its global expansion strategy. Aligning with one of the most iconic teams in motorsport history reinforces the exchange’s objective of becoming a widely recognized and trusted brand in the global digital asset ecosystem. Scuderia Ferrari HP’s reputation for precision engineering, competitive excellence, and relentless improvement closely aligns with BingX’s mission to continuously enhance its trading platform, user experience, and technological capabilities.
Shared Values Driving Global Growth
Company leadership emphasized that the collaboration goes beyond branding and visibility. BingX’s management highlighted that Ferrari’s disciplined approach, attention to detail, and constant pursuit of excellence strongly resonate with the exchange’s internal culture. Through this alliance, BingX intends to challenge itself to raise standards across product development, customer engagement, and global community building, ensuring that users benefit from increasingly refined and reliable services.
Two worlds. A shared drive to go further.
BingX is now the first official crypto exchange partner of @ScuderiaFerrari.
Together, to Drive Beyond. pic.twitter.com/MU2yBsstJY
— BingX (@BingXOfficial) January 16, 2026
From Ferrari’s perspective, welcoming BingX as its first crypto exchange partner reflects a broader openness to emerging technologies that support a forward-looking philosophy. Team leadership noted that the partnership aligns with Ferrari’s readiness to explore innovative digital sectors while preserving the heritage and core values that have defined the brand for decades. As Formula 1 prepares for the introduction of the 2026 FIA regulations, the collaboration highlights Ferrari’s intention to remain at the forefront of innovation both on and off the racetrack.
Expanding Digital Engagement for Fans
Over the coming years, the partnership is expected to create new opportunities for fan engagement. Supporters of Scuderia Ferrari HP will encounter BingX across race events, digital platforms, global marketing initiatives, and exclusive experiences designed to bridge motorsport enthusiasm with digital innovation. These initiatives aim to connect with broader audiences worldwide, particularly those interested in technology-driven financial ecosystems and interactive digital experiences.
For BingX, the collaboration sets the tone for a new phase of international ambition. By associating with a brand that commands global respect and loyalty, the exchange seeks to strengthen its position as a top-of-mind name in the crypto industry. The partnership also underscores BingX’s commitment to forming world-class alliances that reinforce credibility, trust, and long-term growth.
Prior to its collaboration with Scuderia Ferrari HP, BingX expanded its global presence through high-profile sports partnerships, including its role as principal partner of Chelsea Football Club since 2024. Becoming the first official crypto exchange partner of Scuderia Ferrari HP in 2026 further reinforces BingX’s strategy of aligning with elite global brands as it continues shaping the future of the digital finance industry.