Bitget, a prominent player in the global cryptocurrency exchange and Web3 landscape, has unveiled a major partnership with UNTOLD, one of the world’s largest music festivals. The collaboration begins with Bitget serving as an official sponsor of UNTOLD’s 10th anniversary edition in Cluj-Napoca this August and is set to extend to UNTOLD X Dubai later in the year. With an expected audience of over 400,000 festivalgoers, the initiative signals Bitget’s intensified efforts to merge blockchain innovation with youth-centric culture on a global scale.
This strategic move reflects Bitget’s broader ambition to expand its presence beyond traditional finance and trading platforms. Following previous high-profile partnerships with entities such as LALIGA and MotoGP, the tie-up with UNTOLD represents a deliberate pivot into the entertainment and lifestyle sector. Bitget is aiming to elevate its brand visibility by directly engaging with audiences where music, culture, and digital finance intersect.
Leaders from UNTOLD emphasized that the partnership with Bitget is not limited to sponsorship alone, but rather aims to bridge music and finance through shared community experiences. The collaboration is positioned to generate unique activations that will redefine how global audiences experience culture, connectivity, and financial innovation in unison.
UNTOLD’s reputation as a leading cultural event is backed by its ranking in DJ Mag’s Top 100 Festivals, where it holds the third spot globally. Over the years, the event has featured internationally acclaimed artists such as Imagine Dragons, Lenny Kravitz, Major Lazer, Jason Derulo, David Guetta, and Armin van Buuren. The 2025 lineup will feature headliners like Post Malone, Tiësto, and Martin Garrix, promising attendees an unforgettable experience—and Bitget intends to be embedded in every highlight, from immersive showcases to VIP offerings.
Bitget is excited to team up with @UNTOLDFestival as Official Crypto Partner—the world's Top 3 music festival! 🎶
As official sponsor of the upcoming UNTOLD X and UNTOLD Dubai — we will bring Web3 vibe to the mainstage and invite all to #FeelTheBeat
Check the details:… pic.twitter.com/0Uoye9hvhd
— Bitget (@bitgetglobal) July 9, 2025
Bitget’s leadership has pointed out that its alignment with UNTOLD represents more than just brand promotion. The partnership reflects the exchange’s commitment to positioning crypto as an integral part of modern cultural engagement. The platform’s executives indicated that Bitget is seeking to connect with younger demographics who are not only tech-savvy but are also shaping the future of finance and digital identity.
Through this collaboration, Bitget will offer premium experiences, including exclusive lounges, backstage access, and curated VIP moments. These offerings are part of the exchange’s broader strategy to redefine what it means to be a crypto brand—one that is actively present in key cultural spaces, from racing circuits to music festivals.
The sponsorship is set to continue at UNTOLD Dubai, where Bitget will bring its energy and digital finance tools to one of the world’s most dynamic urban hubs. By doing so, the company aims to extend its message to even more international users while reinforcing the idea that blockchain and digital finance are becoming integral to mainstream entertainment.
With this partnership, Bitget is positioning itself at the forefront of cultural finance, blending the rhythm of pop culture with the pulse of blockchain innovation. As the company continues to expand its influence from trading platforms to music stages, it is reshaping perceptions of what a cryptocurrency brand can achieve in today’s interconnected world.