Blockchain Loyalty Solution MiL.k Integrates Fintech Firm Boost’s Rewards 2 No End Campaign to Expand Footprint in Malaysia

MiL.k, a blockchain-powered rewards integration solution, has advanced its worldwide development in Malaysia via Boost, the top financial company in Southeast Asia. Boost is Axiata’s comprehensive fintech branch and its all-in-one fintech application has more than 10 million users. MiL.k will work with Boost by participating in the ‘Boost’s Rewards 2 No End’ program, which provides special prizes and deals to Malaysian customers. Milk Partners (CEO Jayden Jo) running the blockchain-driven reward integration platform ‘MiL.k’, has accelerated its worldwide presence in 2023 by partaking in the Rewards 2 No End campaign by Southeast Asia’s top full-suite fintech participant, Boost.

MiL.k, a blockchain-driven loyalty network, has joined Boost’s Rewards 2 No End initiative to drive its worldwide development in Malaysia.

On January 9th, Milk Partners launched its initial co-marketing engagement of 2023 with Boost, the complete spectrum fintech division of Axiata with a comprehensive fintech environment – one of which is its all-in-one fintech application that has more than 10 million users.

MiL.k is cooperating with Boost by participating in the ‘Boost Rewards 2 No End’ promotion, which provides special prizes and deals to Malaysian users. Via the promotion, users will get 1,500 Boost Stars and the opportunity to win highly-desired special items by downloading and enrolling as a MiL.k user with the referral link “BOOSTNMILK” and entering the appropriate information on the campaign page. On the Boost app, Boost Stars may be redeemed for additional incredible discounts and prizes, including ‘Partner Wallet’ credits, ‘Pay With Stars,’ and ‘Pick & Win.’

Through the same partnership, MiL.k hopes to boost its brand recognition and attract new customers in Malaysia. MiL.k is also anticipated to produce marketing resonance of worldwide growth with its initial global relationship with AirAsia, since MiL.k teamed with AirAsia in September 2018 and launched the point exchange facility on its application in December 2022.

In addition to its worldwide development, MiL.k will continue to expand its international environment via a variety of co-marketing efforts with major domestic collaborators such as Boost and AirAsia.

Jayden Jo, CEO of Milk Partners, said “We are thrilled to report that MiL.k and Boost successfully conducted a co-marketing campaign. To transform into the world’s premier blockchain-powered reward integration system, we will continue to grow our environment and partnerships.”

MiL.k has acquired over 1.3 million users via the expansion of its collaborations. These include AirAsia (global airline), Lotte L.point (representative loyalty program), Yanolja (leading online travel agency), Shinsegae Duty-Free (duty-free brand of retail behemoth Shinsegae group), CU (leading convenience store), INTERPARK (representative e-commerce), Megabox (representative multiplex theatre), Jinair (LCC brand of Korean Air), etc.