The plan involves collaborating with The Sandbox to establish the initial esports arena on the platform and partnering with Avatarz to enable supporters to generate their own digital persona and receive esports team-specific virtual collectibles as rewards.
Jocelyn Roux, the managing director of Team BDS, stated that the partnership will bring new opportunities for the club, including the introduction to digital spaces and distinctive experiences. The advances in technology will greatly affect the commercial strategy and fan interaction of the organization. The partnership with XBorg will help Team BDS integrate blockchain technology into its outreach strategy and link with its fan group.
No financial details or duration of the collaboration have been disclosed.