Character.ai, widely recognized for enabling interactive conversations powered by artificial intelligence, has rolled out a new feature called Charms to provide users with greater flexibility and choice. The platform indicated through its official blog that this initiative responds to rising user interest in more personalized and customizable access to premium tools. By introducing Charms, Character.ai aims to enhance engagement while allowing users to decide how and when they use advanced features.
The company explained that Charms function as a reward-based system designed to blend naturally into everyday activity on the platform. Rather than altering how users normally interact with AI characters, the system adds an optional layer of incentives that rewards participation and regular engagement.
How Users Earn Charms
According to Character.ai, users can accumulate Charms by completing a variety of activities that are intentionally designed to remain light and engaging. These include daily check-ins, beginner-level starter quests, and more involved weekly challenges. The platform emphasized that these quests are structured to encourage consistent interaction without interrupting the creative flow that users expect from AI conversations.
By keeping the tasks simple and optional, Character.ai aims to ensure that earning Charms feels rewarding rather than demanding. The company also noted that this structure allows both casual and frequent users to benefit from the system at their own pace.
Unlocking Premium Features With Charms
Once earned, Charms can be redeemed to access a selection of popular premium features. Character.ai stated that users can use Charms to generate additional images through the Imagine tool, which supports visual creativity within conversations. The system also allows users to bypass slow-mode limitations by activating Boosting, offering faster interactions during high-demand periods.
In addition, Charms can be exchanged for ad-skip passes, enabling a smoother and more uninterrupted creative experience. The company shared that this is only the beginning, as future updates are expected to broaden the range of features and tools that can be unlocked using Charms.
Availability and Ongoing Improvements
The Charms feature is currently available to users on iOS and Android devices. Character.ai confirmed that support for web users is under development and will be released in a future update. Users are encouraged to update their mobile applications to begin earning and tracking their Charm balances.
charms are HERE.
little sparks of ✨magic✨ you earn while using https://t.co/ZZBL4wrbKV
log in, complete quests, and stack your charms like a pro (¬‿¬)
💡 tap that 🄲 button on the app to see what you’ve earned.
🪄 use them to unlock premium featuresmore ways to use them… pic.twitter.com/C5lb1K7Cwu
— Character.AI (@character_ai) December 20, 2025
As the rollout continues, the platform plans to refine how Charms are earned and spent. Character.ai indicated that user feedback will play a key role in shaping adjustments to the system, ensuring that it remains intuitive and rewarding for the community.
Future Plans and Community Focus
Looking ahead, Character.ai plans to introduce additional quests, more unlockable items, and expanded personalization options tied to Charms. The company emphasized that these enhancements are intended to sustain a creative, inclusive, and user-friendly environment. By aligning future updates with community input, the platform aims to keep evolving in ways that reflect how users interact with AI-driven content.
Alongside creativity, Character.ai reaffirmed its commitment to maintaining a secure space for all users. The platform continues to invest in safety measures and encourages users to explore its Safety Center for detailed information on policies and protections. Through the introduction of Charms, Character.ai is positioning itself to balance innovation, user control, and community well-being as it expands its ecosystem.