Everyworld emerges as the brainchild of Everyrealm, a prominent social gaming company leveraging web3 technology to craft gamified worlds inhabited by enthusiastic communities. This innovative venture aims to revolutionize digital advertising by incorporating token incentives, thereby enhancing user engagement and rewarding viewers.
Venture Capital Support
The launch of Everyworld was made possible through substantial venture capital investment. Key contributors include Andreessen Horowitz (a16z), Coinbase Ventures, Hashed, Animoca, and Dragonfly, who collectively raised $60 million. Notably, these investors have a track record of supporting GameFi startups, reflecting the alignment of Everyworld’s objectives with the GameFi sector.
Innovative Advertising Model
Everyrealm seeks to inject entertainment into the advertising experience with Everyworld, transforming it into a rewarding and enjoyable process for viewers. By utilizing token incentives, Everyworld redirects advertising expenditure towards consumers while incentivizing engagement. This approach ensures that users benefit from viewing advertisements, even if they do not make a purchase.
The Role of Every Token ($EVERY)
At the core of Everyworld’s mechanics lies the utility token $EVERY, featuring a dual incentive mechanism. On one hand, it rewards viewers for watching video ads served on Discord. Simultaneously, $EVERY facilitates charitable giving, enabling the redirection of funds towards social causes.
Empowering Charitable Giving
Everyworld collaborates with environmental organizations, providing them with a platform to raise funds through community participation. Charities can host competitions, incentivizing content submissions and rewarding both winners and the charitable cause. This alignment of incentives fosters positive social change within the web3 ecosystem.
Leveraging Expertise in Social Gaming and Web3
Everyrealm’s proficiency in social gaming and web3 incentivization mechanisms forms the foundation of Everyworld. The company specializes in developing products tailored to social gamers, integrating competitive elements, achievement ranking, and community engagement. These features are seamlessly integrated into Everyworld’s design.
Catering to Target Demographics
While not universally appealing, the concept of incentivized advertising resonates strongly with certain demographics, particularly digital natives familiar with web3. By offering rewards for passive content consumption, Everyworld caters to users seeking entertainment and financial incentives in their digital experiences.
Promoting Equitable Outcomes
Everyworld’s model presents a win-win scenario for advertisers and consumers alike. Advertisers benefit from improved targeting and reduced misdirected spend, while consumers earn money simply by engaging with video content. This symbiotic relationship fosters a more equitable advertising ecosystem benefiting all stakeholders.
Conclusion
Everyworld exemplifies the innovative potential of web3 technology in transforming traditional advertising models. By infusing entertainment and incentives into the viewing experience, Everyworld pioneers a novel approach to digital advertising, offering a pathway to more engaging and rewarding interactions for users and advertisers alike.