Fellaz, a decentralized protocol suite for entertainment, and Dnable, a content production company and design studio, have entered into a strategic partnership to co-create digital-native intellectual property in a way that transforms the traditional entertainment model. As part of this collaboration, Fellaz will supply the core blockchain infrastructure for two of Dnable’s major upcoming ventures: a virtual K-pop boy group and an upgraded version of its social media app, Peeksup.
The alliance signals a fundamental shift away from conventional top-down entertainment approaches, replacing them with a more participatory structure where fans are granted agency. Rather than being passive consumers, supporters are expected to play an integral role in the creative, financial, and narrative direction of emerging entertainment franchises.
Virtual Group as Decentralized Case Study
At the heart of the partnership is the launch of a virtual boy band whose entire ecosystem will be powered by Fellaz’s decentralized protocol. This initiative is set to serve as a working model for interactive, blockchain-based media experiences.
The creative development of the group will be orchestrated through community governance using the Fellaz Creator Protocol. Decisions on aspects like song selection, character design, and narrative evolution will be determined by fans via a Decentralized Autonomous Organization (DAO). Token holders will exercise voting rights, giving them direct influence over the group’s trajectory.
The Fellaz ID Protocol will be used to authenticate and reward fan engagement. Every interaction—from viewing livestreams to contributing fan art—will be logged to a user’s personal Fellaz ID. Those who join early will be awarded a Soulbound Token (SBT) labeled “Original Supporter,” which provides lifelong recognition and access privileges within the community.
In an industry-first move, the partnership also introduces shared ownership through the Fellaz RWA Protocol. A portion of the virtual group’s intellectual property will be tokenized, allowing fans to acquire fractional ownership. This means that supporters won’t just influence or support the group—they will actually become co-owners eligible for a share of revenues from ventures like digital streaming, merchandise sales, and virtual concerts.
Enhancing Peeksup with Token-Gated Community Features
Beyond the boy group project, the partnership will extend to Peeksup, Dnable’s social networking platform. The app is set to be revitalized by integrating the Fellaz ID system, enabling token-based access to exclusive content. Artists using the app will be able to offer premium, token-gated media galleries and social interactions restricted to users holding specific SBTs or fan tokens.
This integration is expected to deepen fan-artist relationships by creating intimate, personalized digital spaces where engagement is both meaningful and verifiable.
A Vision Backed by Cutting-Edge Infrastructure
Fellaz’s leadership emphasized the importance of the partnership in realizing the long-held vision of decentralized, community-driven entertainment. The firm suggested that Dnable’s progressive mindset aligns well with the technological capabilities of the Fellaz protocol suite, which has been designed to support precisely this kind of fan-centric innovation.
Dnable’s executives echoed the sentiment, describing the initiative as an opportunity to disrupt long-standing industry norms. With a new high-tech studio in Seoul as the production hub, Dnable intends to use this collaboration to invite fans into the fold not just as supporters, but as creative and financial partners in the project’s success.
Strategic Synergy Within a Broader Vision
Both Fellaz and Dnable are backed by Innocus Global Group, and their joint efforts reflect the parent company’s larger strategy of creating synergy between its portfolio entities. This partnership exemplifies Innocus’s broader mission to pioneer new markets by fostering integration across the decentralized technology and entertainment sectors.
In essence, the Fellaz-Dnable partnership introduces a transformative model that could redefine how entertainment is created, consumed, and monetized—placing fans at the center of it all.