Scotch & Soda aimed to develop “Club Soda 3.0” as a companion to its conventional loyalty program, Club Soda, with an emphasis on co-creating the label’s legacy with engaged consumers and fostering a higher level of engagement through the utilization of digital content and web3 innovation.
Scotch & Soda, a Salesforce Commerce Cloud client, utilized Salesforce NFT Cloud to give complimentary membership NFTs to valued clients and to establish a blueprint of the special privileges they want to provide program members. Scotch & Soda collaborated with Flaunt to realize these special membership perks.
Flaunt’s a modular platform allows businesses to simply develop and distribute incentives to every digital asset holder. Scotch & Soda will use Flaunt to set up, monitor, and administer their program, delivering special perks to holders of their Founders Pass in an effort to build customer loyalty and encourage involvement in the creative work. Additionally, Flaunt is linked with Salesforce Commerce Cloud, allowing promotions to contact the appropriate consumers in a safe and frictionless manner.
Scotch & Soda CMO Stéphane Jaspar said, “We look forward to continuing expanding our Web3 plan with Flaunt while rewarding our early adopters with special incentives and co-creating the future of brand loyalty.”
Scotch & Soda will collaborate with Flaunt to increase membership privileges and co-create with participants, transforming Club Soda 3.0 into a community-led program open to all of Scotch & Soda’s best consumers, not only web3-natives.
Connor Kelley, CEO and Co-Founder of Flaunt, stated, “Brands like Scotch & Soda know that web3 will fundamentally alter the way we see brand awareness.” “We are excited to be creating with an iconic symbol such as Scotch & Soda and providing technology that strengthens their consumer interactions and embraces the unique spirit of the label.”