Mythical Games, a prominent player in the blockchain gaming arena, has announced the upcoming launch of its newest title, FIFA Rivals, which is scheduled to go live on June 12. Designed for mobile platforms, the game integrates blockchain features and offers football fans across the globe a unique gaming experience powered by digital asset ownership and real-time trading.
The studio revealed that FIFA Rivals will debut with officially licensed Adidas-branded virtual items, establishing a high-profile collaboration between one of the world’s most recognized sportswear brands and the expanding Web3 gaming space. The in-game offerings will include a selection of Adidas-inspired digital gear such as special edition kits, jerseys, and limited-run footwear, all crafted to reflect the brand’s long-standing heritage in international football.
Mythical Games emphasized that Adidas products will be visibly incorporated throughout the gameplay experience, allowing players to access these exclusive items as part of their in-game progression. This deep brand integration is expected to enhance immersion while simultaneously showcasing the practical value of non-fungible tokens (NFTs) and blockchain-backed collectibles.
The new title follows the release of NFL Rivals, an earlier venture by the studio into blockchain-powered sports entertainment. That game allowed users to collect, trade, and utilize digital assets connected to NFL content. While NFL Rivals did not achieve viral status, it was credited with achieving significant download figures and maintaining a strong level of engagement, thus reinforcing Mythical Games’ presence in the Web3 gaming sector.
With the introduction of FIFA Rivals, the company appears to be leveraging the global popularity of the FIFA brand and the marketing strength of Adidas to propel blockchain gaming into broader adoption. The developers seem optimistic that this latest release will surpass the performance of their previous titles, given the sport’s global following and the added appeal of branded digital rewards.
The timing of the launch and the strategic nature of the Adidas partnership reflect a growing trend of major consumer brands entering the blockchain ecosystem through gaming. As FIFA Rivals prepares for release, industry analysts are watching closely to see whether this combination of mainstream sports culture and Web3 functionality can successfully attract both traditional gamers and crypto-savvy users.
In its broader vision, Mythical Games appears committed to pioneering a new standard in sports gaming by merging digital ownership with recognizable real-world brands. If successful, FIFA Rivals could help validate the role of blockchain in enhancing gaming experiences and offer a blueprint for future collaborations between major brands and game developers in the evolving metaverse economy.