Franklin Templeton has expanded its digital asset portfolio with the rollout of the Franklin XRP ETF, adding another product to the steadily growing range of cryptocurrency-linked exchange-traded funds available in the United States. The fund began trading on NYSE Arca under the ticker XRPZ and is intended to mirror the price behavior of XRP, the digital asset associated with Ripple Labs’ global payments technology. This move places Franklin Templeton among the increasing number of asset managers offering regulated access to individual crypto assets as investor preferences continue shifting toward token-specific investment vehicles.
XRP Gains Ground as Single-Asset ETF Interest Widens
The introduction of this ETF aligns with a broader market shift in the U.S., where the earliest wave of crypto ETFs was dominated largely by products tied to Bitcoin and Ethereum. As regulatory channels gradually open, firms have begun to widen their categories beyond the two largest cryptocurrencies. XRP, which ranks as the fourth-largest digital asset by overall market value, has become a recurring choice for issuers designing single-asset funds.
Its technical features, including low-cost and rapid cross-border settlement capability, have made it particularly attractive for companies pursuing new fund offerings built around established blockchain networks. XRP’s utility in payment-focused infrastructures has also strengthened its appeal for issuers aiming to meet rising demand for regulated exposure to alternative digital assets.
A Strategic Extension of Franklin Templeton’s Digital Asset Strategy
With more than $1.5 trillion in assets under management, Franklin Templeton has already developed multiple products linked to blockchain-driven markets, including ETFs tied to Bitcoin and Ethereum. The company framed the introduction of the XRP fund as part of a larger strategy to provide regulated gateways for investors evaluating opportunities in decentralized technologies.
Roger Bayston, who leads the firm’s digital asset division, indicated that blockchain networks are increasingly shaped by evolving economic incentives. He suggested that tokens such as XRP function as tools for coordinating participation and activity across decentralized ecosystems. Franklin Templeton also noted that its digital-asset suite is structured to support transparency and align with institutional standards, aiming to appeal to investors monitoring the growth of blockchain-enabled sectors.
💥 JUST IN: Franklin Templeton’s Spot $XRP ETF XRPZ is now trading live on NYSE Arca.#XRP era officially activated — liquidity, volume, attention… all flooding in. 🚀 pic.twitter.com/u6LAU67DXL
— Amonyx (@amonbuy) November 24, 2025
Growing Competition Among XRP-Linked Investment Products
The rapid appearance of multiple XRP ETFs reflects a deepening market for crypto-specific investment instruments. Although each ETF is tied to the same underlying asset, issuers appear to be positioning themselves early in anticipation of heightened interest from investors who prefer regulated exposure to XRP without taking direct custody of the token.
This wave of launches underscores a shift among U.S. asset managers seeking to expand beyond Bitcoin– and Ethereum-based offerings. As the regulatory environment for digital-asset ETFs becomes more defined, firms are introducing new products that appeal to investors exploring diversified entries into cryptocurrency markets.
A Broader Evolution in Regulated Crypto Access
The introduction of Franklin Templeton’s XRP ETF reinforces the accelerating development of token-focused financial products in the United States. With broader acceptance and clearer regulatory direction emerging around digital-asset ETFs, investment managers are moving quickly to fill market gaps and capture early demand.
Overall, the launch highlights the increasing relevance of XRP within the evolving digital-asset landscape and demonstrates how traditional financial institutions are adjusting their strategies to accommodate the fast-growing crypto sector.