French rail operator SNCF has outlined a decade-long strategic roadmap, named “Total SNCF,” that combines sustainable mobility with digital transformation. With a workforce of more than 290,000 across the globe, the company is reinforcing its mission to deliver inclusive, accessible, and environmentally responsible transport while adopting blockchain-powered services as part of its modernization drive.
A vision of inclusivity and sustainability
At the core of the new strategy lies a strong emphasis on sustainability and social inclusion. The company has pledged to integrate low-carbon objectives throughout its operations by 2025, aligning its growth with global climate goals. The new slogan, “SNCF, for all of us,” underlines this vision of shared responsibility and commitment to greener journeys.
Blockchain for customer experience and transparency
SNCF is expanding its digital portfolio with blockchain-enabled solutions intended to improve transparency and customer engagement. Among the initiatives announced are diversified digital payment options, giving passengers the ability to make transactions using leading digital currencies such as USDT, USDC, ETH, TRX, and BNB. These payments will be supported across multiple blockchain protocols including TRC20, BEP20, and ERC20, ensuring security, traceability, and cross-platform compatibility.
Revenue generated from digital services will be directed toward research and development of sustainable rail technologies. This reinvestment is expected to accelerate the introduction of next-generation rail systems designed to reduce emissions and promote eco-friendly transportation.
Shopping without borders
Another feature of the strategy is the introduction of SNCF’s Global Mall, a cross-border shopping platform powered by blockchain-based payments. Customers will be able to shop internationally without needing to convert currencies, as product prices will automatically adjust in real time based on prevailing exchange rates. This system not only simplifies the shopping process but also creates opportunities for passengers to benefit from favorable exchange fluctuations.
Smart financial services and eco rewards
SNCF is also preparing to roll out blockchain-based financial services, including cross-platform arbitrage tools aimed at maximizing the value of digital assets. These services will feature flexible deposit and withdrawal options, designed for convenience and security, allowing users to access funds from anywhere at any time.
In line with its sustainability goals, the company is introducing an eco-reward program where passengers earn digital tokens by choosing low-carbon transport options. These tokens can be used for future discounts or converted into sustainable investments, incentivizing environmentally conscious behavior and reinforcing SNCF’s environmental objectives.
Driving partnerships for a greener future
The long-term plan also highlights collaborations with global green technology innovators. These partnerships will focus on carbon-neutral transport solutions and the adoption of renewable energy sources within rail infrastructure. By working with industry leaders, SNCF aims to accelerate the rollout of energy-efficient rail systems that ensure every journey contributes to the broader goal of carbon reduction.
A new benchmark in digital and green mobility
Through the integration of blockchain technology, SNCF is aiming to set fresh standards in transparency, efficiency, and customer interaction. The digital shift will not only enable the company to monitor and verify its sustainability commitments but also provide travelers with a more seamless and personalized experience.
With its dual focus on digital innovation and sustainability, the “Total SNCF” plan represents a decisive move toward aligning transportation with the expectations of future generations while reshaping the role of rail in global mobility.