NVIDIA’s cloud gaming service, GeForce NOW, has introduced a range of new updates aimed at enriching the overall gaming experience for its subscribers. The latest announcement from the GeForce NOW Community outlined several additions, including an exclusive in-game reward for Borderlands 4, the inclusion of 10 new games, and the official release of Pax Dei version 1.0. These enhancements are part of NVIDIA’s broader initiative to provide greater value and engagement opportunities for its growing user base.
GeForce NOW Ultimate members are receiving special attention this week through a free in-game bonus for Borderlands 4, further elevating the appeal of the platform’s subscription tiers. Members also have the opportunity to enhance their gaming setups with the latest SteelSeries Nimbus Cloud controllers and Arctis Nova headsets, which are being promoted as tools to optimize the cloud gaming experience. The combination of advanced accessories and software updates underscores NVIDIA’s focus on ensuring both performance and immersion for its players.
New Games and Major Releases Strengthen the Library
Among the key highlights of the week is the full release of Pax Dei version 1.0, a long-anticipated massively multiplayer online game set in a medieval fantasy world. The title encourages players to explore a player-driven ecosystem featuring community building, trade, and combat. Designed around cooperative gameplay and social interaction, Pax Dei exemplifies the type of immersive experience GeForce NOW aims to deliver through cloud streaming.
Additionally, ten new games have been added to the service, expanding the already extensive game library available to members. The platform now offers instant access to thousands of titles across genres, allowing gamers to dive into their favorite experiences without installation delays or hardware constraints.
Performance Upgrades and Cloud Enhancements
In parallel with these content updates, NVIDIA has begun deploying performance upgrades to its data centers in Ashburn, Portland, Dallas, and London, with Atlanta next in line. These enhancements are part of the company’s Blackwell RTX infrastructure upgrade, designed to provide improved frame rates, faster rendering, and reduced latency. The ongoing rollout demonstrates NVIDIA’s commitment to maintaining top-tier cloud gaming standards as demand continues to rise globally.
This #GFNThursday has treats in store for you. 🍬
Our exclusive @SteelSeries giveaway kicks off, @Borderlands 4 reward is now available, more #BlackwellonGFN servers light up the map, and new games join the library.
Details here ➡️ https://t.co/JSfV2y4Dn5 pic.twitter.com/xmhqMUx21N
— 🌩️ NVIDIA GeForce NOW (@NVIDIAGFN) October 16, 2025
Another notable development is the Install-to-Play feature, which simplifies access to over 2,200 Steam titles directly from the cloud. This feature enables premium subscribers to launch games instantly, bypassing lengthy installation processes. The seamless experience aligns with the broader vision of cloud gaming—offering high-quality, device-agnostic access to games anytime, anywhere.
Official rules here: https://t.co/BXUqkyDmgi
— 🌩️ NVIDIA GeForce NOW (@NVIDIAGFN) October 16, 2025
Community Engagement and Promotions
GeForce NOW is also increasing community interaction through new promotions in collaboration with SteelSeries. Members are encouraged to follow the platform’s official X (formerly Twitter) account to participate in exclusive giveaways featuring Nimbus Cloud controllers and Arctis Nova 5 headsets. These initiatives are intended to strengthen member engagement while rewarding user loyalty.
We have something shiny coming your way! ✨🗝️
Our @Borderlands 4 reward for GFN premium members is live.
Be sure to check your GFN account email for instructions on how to redeem. 🙌 pic.twitter.com/gRX2hFUWp7
— 🌩️ NVIDIA GeForce NOW (@NVIDIAGFN) October 16, 2025
As part of the ongoing push for innovation, GeForce NOW has introduced an optimized version of Control for the GeForce RTX 5080 series and announced its participation in the Steam Next Fest, allowing users to experience demos of upcoming releases before they go live.
Cloud Gaming’s Next Phase
With its latest updates, GeForce NOW continues to reinforce its position as a leading player in the cloud gaming industry. The platform’s focus on exclusive rewards, continuous content expansion, and infrastructure optimization signals NVIDIA’s long-term strategy to shape the future of gaming accessibility. By combining cutting-edge technology with engaging community initiatives, GeForce NOW is setting new benchmarks for what cloud-based entertainment can deliver to its global audience.