Hang, a dedicated Layer 1 blockchain built on Avalanche, is reshaping how brands manage customer loyalty programs. By combining artificial intelligence (AI) with blockchain transparency, the company aims to counter the widespread decline in loyalty program engagement and rebuild trust between brands and consumers.
Addressing Declining Loyalty Participation
Recent data shared by Avax network indicates that younger consumers, particularly those aged 18 to 34, are losing interest in conventional loyalty programs. Despite the average American belonging to more than 15 loyalty initiatives, participation rates have been falling steadily. Many of these programs rely on repetitive points systems or generic discount models that fail to create meaningful relationships with customers.
Brands continue to invest heavily in loyalty-driven marketing, but the lack of personalization has led to poor retention rates and rising customer acquisition costs. Cross-brand promotions also suffer from inefficiencies, with brands struggling to collaborate effectively while maintaining data privacy. Hang’s model seeks to overcome these obstacles by reimagining loyalty as an interactive, data-driven, and transparent experience rather than a transactional one.
AI and Blockchain Powering the Brand Protocol
Hang’s flagship solution, the Brand Protocol, utilizes Avalanche’s blockchain to establish a marketing infrastructure that allows brands to manage customer engagement directly on-chain. The system enables enterprises to automate promotions, verify transactions, and retain full control over customer data. This setup enhances security and privacy while supporting collaborative marketing across multiple brands without exposing customer information.
Originally launched as an NFT-based rewards system, Hang has since evolved into a comprehensive platform for customer data and engagement. It now serves a wide range of mid-market and enterprise clients, including recognized names such as Ulta Beauty, ASICS, and Cinemark. The platform integrates AI-driven personalization, gamification, and data analytics to help brands understand and engage their audiences more effectively.
Unified Data, Smarter Engagement
At the core of Hang’s offering is its unified data and identity resolution system. This capability consolidates customer information from various touchpoints, enabling brands to develop a single, cohesive view of each user. The platform’s AI-powered campaign builder assists marketers in creating segmented, dynamic campaigns tailored to individual preferences and behaviors.
Gamified engagement tools such as raffles, quests, and reward challenges convert traditional point-based systems into immersive experiences that encourage ongoing participation. The on-chain structure of these campaigns ensures auditability, providing brands and customers with verifiable proof of authenticity and performance.
Avalanche as the Technological Backbone
Avalanche’s blockchain forms the foundation of Hang’s operations, chosen for its scalability, reliability, and speed. Its sub-second transaction finality and low network fees allow Hang to process high-volume marketing campaigns efficiently. The Brand Protocol leverages these capabilities to facilitate secure, automated campaign settlements across brand partnerships, offering a seamless experience for both brands and customers.
Redefining Trust and Engagement in Loyalty Programs
Hang’s model represents a shift from isolated, reward-based loyalty systems to a unified, transparent network of engagement built on digital identity and verifiable trust. By bridging blockchain technology with AI-driven personalization, the company is positioning itself at the forefront of modern marketing innovation.
The integration of Avalanche’s blockchain enables Hang to scale efficiently while maintaining high transparency standards, allowing brands to cultivate deeper, more authentic relationships with their customers. This combination of speed, data integrity, and personalization has positioned Hang as a transformative force in redefining how loyalty programs operate in the era of Web3 and AI-powered engagement.