India’s OVO Farm Unveils Blockchain-Based Egg Tracking

OVO Farm, which is the biggest egg producer in East India, is spearheading the transformation of the Indian egg sector through its innovative products and processes. The company is striving to enhance consumer trust and transparency. The block chain technology adopted by the leading Egg industry player facilitates the tracking of their eggs across the complete supply chain, starting from the farm and extending up to the final consumer. OVO Farm offers customers fresh and hygienic eggs under its flagship brand, ‘Kenko.’ The authenticity of each product can be verified by scanning the QR code provided on the packaging.

According to Samarendra Mishra, who is the Co-Founder and Director of OVO Farm, their aim is to ensure the authenticity of their products and their safe delivery to the end-users by utilizing blockchain technology. Each of our products bears a distinctive scan code on its label, which furnishes details about the product’s journey from the manufacturing facility to the end-user. The objective of OVO Farm is to provide the community with fresh, hygienic, and nutritious eggs to promote good health.

The information pertaining to a product’s origin, processing date, packaging, and transportation history can be accessed by consumers through a QR code that is present on the product’s packaging. OVO Farm’s leading brand, Kenko, provides customers with a diverse selection of six egg types, namely Hi-Pro, Brown, Immuno, MoreOVOr, and On-Day. These eggs are available in bundles of 6, 10, and 20. Every product of this company possesses a unique nutritional profile and is obtained through a process that doesn’t involve any human intervention.

The flagship store of OVO Farm, KENKO AGSTRA, has been recently inaugurated in Nayapalli, Bhubaneswar, offering a unique shopping experience. This establishment is the first of its kind in Odisha, offering a diverse selection of wholesome eggs and related merchandise sourced directly from the farm to the consumer. The organization has plans to set up establishments in all the localities of Bhubaneswar in the near future. Apart from the dedicated store, KENKO products are available to customers in Bhubaneswar and Kolkata through an extensive network of retail outlets, comprising of both general trade retail units and contemporary trade stores. Furthermore, the products are readily available on multiple ecommerce platforms, enabling customers to conveniently place their orders online.

With a wealth of 20 years of experience, OVO Farm specializes in egg farming and the production of top-notch quality eggs. At present, the farm situated in Balangir operates three divisions that yield a daily production of one million eggs. The eggs produced by OVO Farm have gained global recognition for their superior quality, and have been consistently exported to various countries in the Middle East and Africa.