Digital assets exchange Kraken has introduced a new service known as Kraken 360, designed to simplify and coordinate the complex process of bringing new blockchain protocols to market. The company indicated that the platform was created to reduce fragmentation during launch phases by offering an integrated suite of infrastructure, operational support, and market access tools. Drawing from its experience in operating secure and regulated trading environments, Kraken seeks to close gaps that frequently emerge when projects transition from development to live deployment.
Protocol development teams often encounter numerous operational and strategic obstacles when preparing for launch. These challenges typically include establishing dependable liquidity, securing token listings across exchanges, safeguarding treasury assets, meeting regulatory standards, and managing post-token generation event processes such as staking and vesting. In addition, teams must design and execute distribution strategies that reach a wide and engaged audience.
With compressed timelines and high expectations, many projects reportedly rely on multiple service providers or temporary solutions, which can increase operational risk and slow execution.
Kraken 360 is positioned as a centralized solution intended to consolidate these essential functions under one framework. By combining services that are traditionally handled by separate vendors, the platform aims to create a more streamlined and secure launch pathway.
Liquidity, Listings, and Regulated Custody
A central component of Kraken 360 involves liquidity provision and market integration. The company stated that the platform offers sustained support across global spot and derivatives trading venues, with an emphasis on building durable market depth rather than pursuing short-term trading spikes. This approach is intended to support long-term trading stability and healthier price discovery for newly launched tokens.
The asset listing process under Kraken 360 is described as structured and transparent. Leveraging the exchange’s market expertise, the company seeks to ensure that protocols meet rigorous standards for visibility, credibility, and trading readiness before being introduced to the broader market.
Custody and treasury management represent another major pillar of the service. Kraken provides regulated and segregated storage solutions equipped with governance controls aimed at protecting project assets. These services are delivered through affiliated entities such as Payward Financial, Inc., and Payward Europe Solutions, Ltd. The company noted that service availability may differ depending on jurisdiction and clarified that such custody arrangements do not include traditional protections such as FDIC insurance.
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Compliance support is also embedded into the Kraken 360 offering. The platform assists with know-your-business and know-your-customer procedures, as well as reporting frameworks and legal structuring. This support is designed to help projects prepare for regulatory scrutiny and reduce potential roadblocks during rollout.
Post-Launch Operations and Ecosystem Growth
Beyond initial launch logistics, Kraken 360 addresses the operational complexities that arise after tokens go live. The platform facilitates staking programs, implements lockup structures, and manages vesting schedules in order to align stakeholder incentives and reduce the likelihood of abrupt market volatility. By coordinating these elements, Kraken aims to foster more sustainable token economies.
The exchange also highlighted access to its global user base as a significant advantage. Through Kraken’s established international reach, protocol teams can conduct targeted token distribution efforts and maintain ongoing engagement with users. This integrated access is intended to strengthen community building and support long-term ecosystem growth.
Kraken emphasized that while Kraken 360 provides comprehensive operational resources, it does not constitute financial advice. The company underscored the inherent volatility of digital asset markets, noting that participants may face capital losses and tax obligations.
As the crypto and Web3 sectors continue to mature in 2026, Kraken 360 reflects a broader trend toward institutional-grade infrastructure and professionalized support systems. By delivering end-to-end capabilities within a single platform, Kraken is positioning itself as a strategic partner for blockchain builders seeking more efficient and secure protocol launches.