NEXT INNOVATIONS TECHNOLOGY L.L.C., widely known as NEXST, has revealed a strategic collaboration with KISS OF LIFE, the K-pop group recognized as the Best Musician Group at the 2025 Asia Artist Awards. The partnership marks another step in NEXST’s broader effort to connect mainstream entertainment audiences with Web3 technologies through intuitive and engaging digital experiences.
NEXST operates as a next-generation Web3 entertainment platform built on artificial intelligence, virtual reality, and blockchain infrastructure. Its core objective centers on easing traditional Web2 users into decentralized ecosystems without requiring prior knowledge of cryptocurrencies or blockchain mechanics. By prioritizing accessibility and user-friendly design, the platform positions entertainment as a gateway into Web3 rather than a technical barrier.
Using Artists and VR as Entry Points to Web3
The collaboration with KISS OF LIFE reflects NEXST’s strategy of working with globally recognized artists to introduce decentralized concepts organically. Instead of emphasizing technical explanations, the platform uses immersive VR content and well-known performers to familiarize users with digital ownership and blockchain-based access. This approach allows fans to engage with Web3 features naturally while enjoying premium entertainment experiences.
Through this partnership, KISS OF LIFE becomes the second official collaboration artist to join NEXST VR LIVE, an immersive virtual reality concert service operating within the NEXST ecosystem. The VR LIVE offering is supported by the platform’s native $NXT token, which enables users to access content and participate in the broader digital economy embedded within the platform. While introducing blockchain-native elements such as digital asset ownership and crypto-based transactions, NEXST maintains a seamless experience designed for users who may be encountering Web3 for the first time.
The next phase begins.. as we rang in the new year!@KISSOFLIFE_S2 is here now to take over the NEXST world.
Being crowned as Best Musician Group at the 2025 Asia Artist Awards, KISS OF LIFE is not just another idol group — they’re a cultural force.
That unstoppable energy is… pic.twitter.com/zVOtMIaNHZ
— NEXST | The World's AI-Driven Entertainment (@NEXST_AI) January 16, 2026
Expanding On-Chain Fan Engagement
NEXST views the partnership as part of its ongoing mission to bring large-scale global fandoms on-chain. By embedding decentralized access, digital ownership, and immersive technologies into entertainment formats, the platform aims to reshape how fans interact with artists in virtual spaces. The collaboration with KISS OF LIFE is positioned as a natural extension of this vision, combining cutting-edge technology with a globally influential music group.
KISS OF LIFE、UNISに続き…没入型VRサービス「NEXST VR」とコラボ！新たなVRライブ体験を提供へhttps://t.co/qvMbHdW8z1#KISSOFLIFE pic.twitter.com/a8ynisRTN0
— Kstyle (@Kstyle_news) January 16, 2026
The platform’s leadership considers KISS OF LIFE an ideal collaborator due to the group’s strong global presence and cultural impact. With an estimated following of around nine million across international social media platforms, the group has built a reputation for distinctive artistry, energetic performances, and a deep connection with youth audiences worldwide. These attributes align closely with NEXST’s goal of delivering high-quality entertainment that resonates across borders.
KISS OF LIFE’s Growing Global Footprint
KISS OF LIFE has continued to strengthen its international profile through a series of recent milestones. The group made a successful debut in Japan in November with the release of a new album, followed by a sold-out Japan tour that concluded in December. Each achievement has contributed to expanding its reach beyond its home market and reinforcing its position on the global music stage.
With the new partnership in place, the group’s expressive performance style and dynamic stage presence will be integrated into the immersive environments offered by NEXST VR LIVE. The platform plans to translate the group’s live energy into virtual settings that go beyond traditional concert streaming.
Redefining the VR Concert Experience
The upcoming VR concert experience is designed to allow fans to step directly into the music environment rather than observing from a distance. Participants will be able to share a virtual space with the artists, interact within the performance setting, and experience live music in a more participatory format. This model represents a shift in how digital audiences consume concerts, emphasizing immersion, presence, and engagement.
By combining KISS OF LIFE’s global appeal with NEXST’s AI-, VR-, and blockchain-driven infrastructure, the partnership highlights how entertainment can serve as a powerful bridge between mainstream audiences and emerging Web3 ecosystems.