ONE Championship, a leading global martial arts organization, has collaborated with Animoca Brands’ subsidiary, Notre Game, to unveil ONE Fight Arena, a mobile game that blends martial arts with blockchain technology. The title, available for free download on Google Play and Apple’s App Store, is designed to merge fast-paced combat with the growing influence of Web3 innovations, creating a fresh experience for combat sports fans.
The game introduces players to a distinctive format combining match-3 puzzles with real-time player-versus-player (PvP) combat mechanics. It allows gamers to choose from a roster of over 20 renowned martial arts athletes, including well-known mixed martial arts figures such as Demetrious Johnson and Stamp Fairtex. Through a first-person gameplay perspective, participants can guide their selected athletes from the start of their professional journey to the heights of world championship recognition.
Gamified Rewards and Progression
In ONE Fight Arena, players earn an in-game currency known as Adrenaline by winning battles and completing missions. Adrenaline can be exchanged for tangible and digital rewards, including ONE gift cards, official merchandise, and exclusive experiences like VIP tickets and behind-the-scenes event tours. Additionally, the integration of SUI Tokens within the system strengthens the reward structure, offering players more diverse earning opportunities.
A notable innovation within the game is the inclusion of Web3 technology via the Sui blockchain, which enables genuine digital ownership of in-game assets. The developers have integrated these blockchain elements in a way that remains user-friendly, ensuring accessibility even for players unfamiliar with decentralized technology. Gamers have the option to enhance their athletes into Pro Edition Athlete NFTs, which can be unlocked through gameplay achievements or in-app purchases. These tokenized versions grant users increased Adrenaline-earning capacity and access to exclusive digital collectibles and experiences. However, the NFT upgrade remains entirely optional, allowing players to enjoy the title purely as a traditional mobile game without engaging in blockchain mechanics.
Collaboration and Creative Development
Notre Game, headquartered in Prague and established in 2016, is recognized for developing hybrid gaming experiences that blend strategy and entertainment. As a subsidiary of Animoca Brands, it leverages its parent company’s deep expertise in digital asset integration and player engagement. The studio’s focus with ONE Fight Arena extends beyond mere entertainment—it aims to deliver strategic depth, visually refined design, and enhanced replayability through its combination of puzzle and combat systems.
For Animoca Brands, a prominent force in the Web3 and gaming sectors, this partnership aligns with its broader objective of advancing blockchain adoption through mainstream entertainment channels. The company views the launch as an opportunity to redefine fan interaction by bringing martial arts into the digital and interactive realm. Through this venture, enthusiasts are offered a novel way to connect with the sport and its athletes while exploring the potential of digital asset ownership.
Expanding the Digital Frontier of Martial Arts
The release of ONE Fight Arena reflects an industry-wide trend where sports organizations increasingly explore digital platforms to engage audiences. By incorporating blockchain features seamlessly within a mobile gaming format, ONE Championship and Animoca Brands aim to set a precedent for integrating sports fandom, gaming, and digital collectibles.
This collaborative project not only broadens the appeal of martial arts but also highlights how blockchain can elevate interactive entertainment. As ONE Fight Arena reaches global audiences, it demonstrates how traditional sports and emerging technologies can converge to create experiences that are both competitive and community-driven.