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PancakeSwap Unveils Affiliation Program for Strategic Blockchain Expansion

Kelly Cromley

In response to the escalating demand for decentralized finance (DeFi) protocols and the rapid adoption of blockchain technology, PancakeSwap, a prominent player in the DeFi sector, has initiated a strategic project aimed at expanding its presence across multiple blockchains. This move comes on the heels of PancakeSwap’s substantial growth, with a current presence on nine blockchains and a leading position in decentralized exchange (DEX) trading volumes on several of them.

Challenges Amidst Exponential Growth

While PancakeSwap’s expansion has been commendable, it has encountered challenges, particularly with the surge in new blockchains, both general-purpose and purpose-specific. The necessity to allocate substantial resources in development, marketing, and ecosystem efforts for each new blockchain poses scalability hurdles.

Affiliation Program: A Solution to Scaling Challenges

To address these challenges and maintain its standing in the dynamic DeFi landscape, PancakeSwap introduces the Affiliation Program. This initiative aims to invite and approve PancakeSwap forks on blockchains where the platform is not currently established. The conditions for participation include adherence to PancakeSwap’s core platform and tokenomics model, facilitation of native token trading on their blockchains, and delivering value to both PancakeSwap and its CAKE token holders.

Key Components of the Affiliation Program

Affiliated decentralized exchanges (DEXs), denoted as “XXX DEX,” are required to follow PancakeSwap’s established rules, encompassing aspects such as LP fees, token incentives for liquidity providers (LPs), and DEX token recovery. Distribution percentages within categories will be collaboratively determined by the forking team and PancakeSwap.

Network Inclusion and Support

Affiliated DEXs become part of PancakeSwap’s extended network, aligning with the company’s values and practices. They gain access to PancakeSwap products and receive support from the Kitchen, contributing to a collaborative ecosystem.


Strategic Growth Targets for 2024

PancakeSwap envisions growth across new blockchains through the Affiliation Program, prioritizing collaboration with robust DeFi teams and continuous improvement of its product suite. By 2024, PancakeSwap’s goal is to collaborate with three DEXs on three different chains, with each DEX achieving a position in the top 25% of trading volume on its respective chain.

Affirmation of Leadership in DeFi

The introduction of the Affiliation Program underscores PancakeSwap’s commitment to maintaining a leadership position in decentralized finance while adapting to the evolving blockchain landscape. The program reflects a strategic move to engage with strong DeFi teams, support diverse blockchains, and strive to become the premier decentralized exchange within the cryptocurrency ecosystem.

Conclusion: A Strategic Approach to Evolving Finance

PancakeSwap’s Affiliation Program emerges as a calculated strategy, navigating the complexities of the dynamic DeFi space, seizing new opportunities, and solidifying its role as a frontrunner in leveraging blockchain technology to reshape the financial landscape.

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