Anonymous Labs has announced a new collaboration with Banijay Rights, the global distributor of Peaky Blinders, to develop a blockchain-powered video game inspired by the popular television series. This initiative aims to fuse immersive storytelling, interactive gameplay, and blockchain technology, offering fans a fresh avenue for engagement while introducing them to the crypto ecosystem.
The joint project is intended to target a new generation of digital-savvy fans by delivering a gaming experience rooted in the cultural legacy of Peaky Blinders. Through this endeavor, the creators hope to attract mainstream audiences to the Web3 space by leveraging the storytelling power of the original series and incorporating digital collectibles as a central feature. These collectibles are expected to enhance fan interaction and provide unique ownership opportunities within the game environment.
With a global audience that reportedly exceeds 80 million viewers via platforms such as Netflix, Peaky Blinders has developed a significant cultural footprint. Anonymous Labs and Banijay Rights are now positioning this loyal audience as a potential entry point into blockchain entertainment. The game under development has been described as an AAA title—a term typically reserved for high-budget, polished, and widely appealing games. This classification suggests that the project aspires to meet industry standards associated with top-tier game development.
⚡️ NEW: TV series Peaky Blinders is being turned into a blockchain-based video game and Web3 ecosystem. pic.twitter.com/DBnRNkyab5
— Cointelegraph (@Cointelegraph) April 24, 2025
Key features of the upcoming title will include non-fungible tokens (NFTs), decision-making driven by the community, and evolving storylines shaped by player choices. These elements are not designed for speculative trading but rather to integrate players into the game’s development and progression, creating a dynamic and participatory experience. The use of blockchain, in this case, is positioned as a tool to enhance narrative engagement rather than as a financial instrument.
This is not Anonymous Labs’ first foray into tokenized entertainment. The studio had previously worked on a blockchain-based project inspired by Simon’s Cat, a well-known animated series. The Peaky Blinders collaboration, however, represents a significant escalation in scope and ambition, indicating the company’s commitment to expanding its influence in Web3 entertainment. The initiative reflects a growing trend among traditional entertainment brands exploring blockchain as a means to strengthen fan loyalty and diversify revenue opportunities.
The head of development for the Peaky Blinders Web3 game, Wojciech Gruszka, reportedly stated that this could be one of the most prominent intellectual properties to engage with blockchain on such a comprehensive level. According to him, the venture may serve as a key milestone in the evolution of the Web3 industry. He viewed it as an example of how traditional media can transition into this new digital frontier through experience-driven innovation, rather than mere token issuance.
As more franchises explore strategies to merge Web2 familiarity with Web3 advancements, this project could serve as a model for how legacy media brands can adapt. By aligning technological innovation with fan expectations, and emphasizing user-friendly narratives over complex crypto mechanics, the Peaky Blinders game could mark a shift in how blockchain is perceived and used in mainstream entertainment.