South Korea’s largest power bank sharing platform, Piggycell, has initiated a shift into blockchain-based rewards, signaling its intention to combine real-world infrastructure with Web3 innovation. The company revealed that this move would allow users to receive blockchain-driven benefits while charging their mobile devices, extending the utility of its services beyond convenience into the realm of digital incentives.
Expanding dominance in DePIN networks
Industry reports indicated that Piggycell holds a dominant 98 percent share in South Korea’s power bank rental market, with around 4 million users actively utilizing its services. This scale places the company at the forefront of decentralized physical infrastructure networks, or DePIN, where physical assets and decentralized technologies converge to build user-driven ecosystems. By introducing blockchain incentives into its business model, Piggycell is seen as not only reinforcing its market leadership but also redefining the interaction between physical infrastructure and digital value creation.
The company’s strategy illustrates the growing relevance of DePIN within the blockchain sector. Observers noted that by rewarding users directly on-chain, Piggycell aligns itself with the broader Web3 movement that seeks to democratize access to digital rewards while enhancing participation in decentralized economies. The initiative is viewed as a way to engage users more deeply, while simultaneously leveraging blockchain to create verifiable, transparent, and scalable reward structures.
Web3 integration reflecting wider industry trends
Piggycell’s entry into blockchain-enabled incentives is seen as part of a broader technological transition across industries. Analysts have highlighted how businesses are increasingly combining physical services with blockchain innovation, using digital infrastructure to enrich user engagement. This trend parallels developments in sectors like artificial intelligence, where firms such as Oortech have advanced data handling methods to enhance image annotation for AI models. In both cases, the focus rests on integrating digital improvements with practical services to unlock new efficiencies and user benefits.
📷 What if charging your phone = earning on-chain? 📷📷
Meet @piggycell — Korea’s #1 power bank sharing network (98% market share, 4M users) now transforming real-world usage into Web3 rewards.
📷 Here’s why Piggycell is one of the most exciting DePIN plays right now:
— Sky Wee (@OfficialSkyWee1) September 5, 2025
At the same time, experts noted similarities with the rising adoption within other decentralized ecosystems, including the expansion of platforms like Momentum, which has witnessed significant growth in adoption and liquidity. These examples collectively suggest that the market is witnessing a convergence of traditional service delivery with blockchain’s transformative potential. The direction taken by Piggycell is thus regarded as part of a larger wave of Web3-led innovation that connects real-world infrastructure with digital economies.
Positioning for the future of digital-physical convergence
By linking everyday services such as mobile charging with blockchain rewards, Piggycell demonstrates how decentralized infrastructure can be seamlessly embedded into routine user experiences. Analysts suggest that this approach not only strengthens customer loyalty but also positions the company to benefit from broader DePIN adoption globally. The model illustrates how businesses can generate new forms of value by connecting physical utility with digital incentives, potentially creating a blueprint for similar industries exploring Web3 integration.
With its strong market base, Piggycell’s venture into on-chain rewards underscores the evolving role of DePIN as a bridge between physical networks and decentralized digital economies. The initiative is widely seen as a step that highlights both the growing demand for Web3-enabled services and the strategic advantage of coupling real-world infrastructure with blockchain innovation.