Paris Saint-Germain (PSG) has publicly disclosed that it currently holds Bitcoin as part of its financial reserves, reflecting a broader strategy to deepen its engagement with blockchain technologies. This announcement was made on May 29 during the 2025 Bitcoin Conference in Las Vegas, where a club spokesperson confirmed that the initial investment in Bitcoin had been made in 2024 and that the position remains active on the club’s balance sheet.
The move aligns with PSG’s ongoing expansion of PSG Labs, its dedicated innovation division focused on Web3 and crypto advancements. According to the club’s official sources, PSG Labs is set to offer support to startups and developers working on various blockchain-driven solutions, particularly those building on the Bitcoin network. The lab’s focus includes a wide range of initiatives such as tokenization, decentralized autonomous organizations (DAOs), stablecoins, custody solutions, NFTs, and on-chain gaming platforms.
This initiative marks a significant step beyond traditional sponsorships and into direct participation in the digital asset ecosystem. The club has indicated that it intends to provide not just funding, but also operational and marketing support to Bitcoin-centric startups. This includes pilot programs conducted through PSG’s digital media channels and leveraging the club’s extensive global fanbase, which currently exceeds 500 million.
PSG’s involvement with cryptocurrencies and blockchain is not new. The club’s journey began in 2018 with the launch of its fan token in partnership with Socios, followed by a notable sponsorship deal with Crypto.com in 2021. This agreement included a payment in CRO tokens and collaborative NFT projects. More recently, in February 2024, PSG became the first professional sports organization to operate a validator node on the Chiliz blockchain. All validator rewards have reportedly been allocated to buy back PSG fan tokens, and the club has hosted hackathons at its home stadium, Parc des Princes, to foster local Web3 talent.
While several sports organizations have dabbled in digital assets through fan engagement tools and sponsorships, only a few have taken the step of integrating cryptocurrencies into their financial strategies. PSG’s decision to hold Bitcoin as a treasury asset sets it apart from peers that primarily engage with the crypto sector through branding opportunities or collectible tokens.
The club appears to be positioning itself at the intersection of sports and decentralized technology by focusing on long-term value creation through Bitcoin and Web3 infrastructure. Rather than relying solely on promotional revenue streams, PSG seems committed to building foundational support for emerging technologies that may shape the future of fan engagement and digital commerce in sports.
Concluding the announcement, the club’s representative suggested that PSG intends to actively engage with these startups as they scale globally, utilizing the strength of its brand and media presence to accelerate adoption. This approach is seen as a way to transform how sports franchises interact with blockchain beyond surface-level affiliations, marking a strategic evolution in PSG’s digital asset roadmap.