RAK Properties, one of Ras Al Khaimah’s leading real estate developers, has announced the introduction of cryptocurrency payments for property transactions. This step has been described as a milestone in the United Arab Emirates’ strategy to attract global investment. Buyers will now be able to complete property purchases using Bitcoin (BTC), Ethereum (ETH), and Tether (USDT), marking a new era of innovation in the emirate’s property market.
The initiative is being carried out through a partnership with Hubpay, a regulated financial technology platform licensed by the Abu Dhabi Global Market (ADGM). Hubpay will manage the conversion of digital assets into UAE dirhams (AED), ensuring that transactions are settled directly into RAK Properties’ accounts. This framework has been designed to safeguard the developer from the volatility of cryptocurrencies while maintaining full compliance with existing regulatory standards. It also establishes a transparent and secure mechanism for international buyers to engage with the company.
Targeting Tech-Savvy Investors
Rahul Jogani, Chief Financial Officer of RAK Properties, highlighted that the decision was aimed at appealing to a new segment of digitally inclined and investment-focused customers. The adoption of crypto payments has been positioned as a way to broaden the company’s reach, particularly among younger, technology-driven investors who are increasingly active in global real estate markets.
The announcement is aligned with Ras Al Khaimah’s Vision 2030 strategy, which emphasizes economic diversification and the attraction of international capital. The emirate has been working to position itself as a hub for innovation and digital finance, and initiatives like this reflect its intention to create a forward-looking investment environment.
Ongoing Expansion Projects
The company is currently in the midst of a major expansion phase, with 12 projects underway in 2025. Among these, the Mina beachfront development is one of the flagship ventures, expected to deliver more than 800 units by the end of the year. By allowing cryptocurrency payments, RAK Properties has created an additional layer of accessibility for international buyers, many of whom prefer using digital assets as an alternative to conventional banking systems.
RAK Properties and @Hubpayapp announce a strategic partnership to enable crypto payments for international property buyers in Mina. Invest with #USDT, #BTC, #ETH & more. A secure, seamless step forward in global real estate transactions. #RAKProperties
يسرّ شركة رأس الخيمة… pic.twitter.com/SB22tkXc0V
— RAK Properties (@rakpropofficial) September 1, 2025
UAE’s Growing Crypto Adoption
The move also reflects the UAE’s broader embrace of digital assets. Research from blockchain analytics firm Chainalysis indicated that the country has witnessed a 75 percent increase in small retail cryptocurrency transactions year-on-year as of mid-2024. This trend demonstrates the growing mainstream acceptance of digital currencies in the region, providing fertile ground for their integration into sectors such as real estate.
By adopting crypto payments, RAK Properties joins an expanding group of developers globally experimenting with digital assets in property transactions. Markets such as Dubai and Miami have already witnessed significant uptake in crypto-based real estate deals, driven by international buyers who view digital assets as both an investment vehicle and a practical medium for high-value transactions.
Strengthening Global Competitiveness
For the UAE, the initiative strengthens its ambition to be recognized as a global leader in digital finance and blockchain adoption. By offering buyers the option to use cryptocurrencies, RAK Properties not only enhances its competitiveness but also aligns itself with national goals of advancing innovation and attracting global capital.
The move ultimately represents a strategic blend of real estate growth and financial modernization, placing Ras Al Khaimah at the center of evolving trends in property investment.