The global blockchain and digital economy industries witnessed a significant development on April 20, 2025, as RealWorldBuy (RWB) announced the completion of its Series A IDO private placement. The platform is scheduled for official launch in May 2025. Touted as the world’s first trading computing power platform based on Web3.0 and real-world assets (RWA), RWB seeks to reconstruct the digital economy by introducing a new ecosystem that redefines consumption, auction, and asset management. By integrating decentralized e-commerce, auctions, and asset trading into a single model, the platform aspires to onboard trillions of dollars in traditional assets onto the blockchain and establish a fresh paradigm for Web3.0 business.
Building a Closed-Loop Ecosystem with Three Core Segments
RealWorldBuy is structured around a “computing economy” concept that aims to create a win-win situation for users, merchants, and investors. It introduces three major components:
Through the ChainCreation Membership System, users can purchase membership packages and receive goods of equivalent value, along with enhanced computing power acceleration rights and merchant entry privileges. As users climb the membership ladder, the pace at which computing power is released increases, nurturing a cycle where consumption equates to asset generation. The platform has also implemented a unique “computing power acceleration pool” mechanism, encouraging users to invite friends to the platform and thereby enhancing their computing power rewards through social expansion.
The ChainAuction model employs English auction mechanisms where participants use encrypted assets to bid. Regardless of the auction outcome, users either secure the product and equivalent computing power or receive rewards based on the increased auction price. This approach seeks to address a common dissatisfaction with traditional auctions, where participants typically lose their bids without compensation. RWB has partnered with international luxury brands like GUCCI and PRADA, along with electronics leaders such as Samsung and Apple, launching more than 1,000 high-liquidity assets in its initial phase.
Under the ChainCommerce model, merchants can convert sales profits into computing power, while consumers receive computing power rewards equivalent to their purchase amount. Real-time settlement through smart contracts aims to lower customer acquisition costs by about 30%, while enabling users to earn platform tokens at no additional expense. More than 500 brand merchants, spanning categories like luxury goods, electronics, and collectibles, have already joined the platform.
Technological Foundation: Trusted Circulation of Real-World Assets
RealWorldBuy employs blockchain technology to construct a trustworthy system covering the entire asset lifecycle—from on-chain integration to transactions and income distribution.
Its multi-chain fusion architecture supports major public chains such as Ethereum and Binance Smart Chain, enabling real-time synchronization of off-chain asset data and ensuring transaction transparency and data immutability. RWB’s deflationary token model for its native RWB token incorporates a burn and production reduction mechanism, ensuring continuous scarcity as token prices rise. Security and compliance are prioritized through partnerships with platforms like TrustWallet and MetaMask, along with third-party auditing services to safeguard smart contracts.
Global Collaboration and Long-Term Vision
Strategic partnerships have been established with over 50 major brands, as well as investment firms like Battery Ventures and LVenture Group. Collaborations with major exchanges such as Binance and EURET support multi-chain payments and enhance cross-exchange liquidity.
In the technological domain, RealWorldBuy has aligned with cloud computing providers to create a secure “trusted asset chain,” employing zero-knowledge proof (ZKP) technology to protect user privacy and verify asset credibility.
The platform is set to officially go live in May 2025, with Chain Merchant, Chain Auction, and Chain Creation functionalities available in the first phase. In the longer term, RWB plans to enable real estate and art asset transactions by Q4 2025, move toward mainstream exchange listings by 2026, and complete a full real-world asset trading ecosystem by 2027–2028. Future plans also include advancing cross-border payment applications and smart contract settlements.
A New Milestone in Real-World Asset Financialization
The launch of RealWorldBuy is being seen as a pivotal advancement for Web3.0, moving beyond digital assets to the integration of real-world assets on the blockchain. By promoting a computing power-driven asset trading model, the platform seeks to offer comprehensive earning opportunities to users, merchants, and investors alike. As the launch date approaches, RealWorldBuy positions itself at the forefront of Web3.0’s evolution, inviting participants from all sectors to share in the potential growth of a new consumer finance era.