Startale Group, a blockchain infrastructure provider recognized for its work in Web3 innovation and supported by investors such as Samsung NEXT and Sony Network Communications, has partnered with entertainment firm Twin Planet to introduce tokenized entertainment assets (ETAs) in Japan. The collaboration aims to transform the way entertainment rights and related revenues are managed, by bringing them onto blockchain networks to create a more transparent and tradeable system.
Combining blockchain with entertainment
Startale has established itself as a developer of digital solutions across multiple sectors including payments, digital identity, gaming, and entertainment. Twin Planet, meanwhile, plays a major role in managing talent and intellectual property within Japan’s entertainment landscape. By joining forces, the two companies seek to merge advanced blockchain technologies with existing entertainment structures, creating new financial opportunities for creators, investors, and fans.
The initiative envisions entertainment rights and future revenue streams being tokenized, making them available on a secure and decentralized platform. This move is designed to provide clarity, reduce barriers, and enable participants to trade assets more efficiently. Institutional players and retail participants alike are expected to benefit from the ability to invest in tokenized entertainment under transparent frameworks.
Empowering creators and fans
According to the companies, the project is not only about financial innovation but also about empowering stakeholders in the entertainment ecosystem. Creators are expected to gain improved access to funding by leveraging ETAs, offering them a new way to monetize their work while bypassing traditional constraints. At the same time, fans will be able to participate more directly in the success of projects, giving them a financial stake in the performance of entertainment ventures.
🎌 Tokenizing Japan's Cultural Empire with Entertainment Tokenized Assets (ETA).
From anime to J-Pop, Japan's entertainment IP already shapes global culture. Startale Group and @TP_official_ are building a new frontier that connects creators, fans, and entertainment rights… pic.twitter.com/0nKZjB07Oh
— Startale 💿 (@StartaleGroup) September 2, 2025
Industry observers have noted that such tokenization initiatives may significantly alter how creative projects are financed, distributed, and consumed. By providing both liquidity and accessibility, ETAs could democratize investment opportunities that were previously limited to large institutions or specialized entities.
Learn more about Startale Group and Twin Planet.
• Startale Group: https://t.co/WfUviEcBc5
• Twin Planet: https://t.co/ZQpuOPbQdr— Startale 💿 (@StartaleGroup) September 2, 2025
Awaiting rollout and regulatory clarity
Although the concept has been introduced, the companies have not yet disclosed details regarding the timeline for rollout or the specific steps required for regulatory approval. Market experts suggest that given Japan’s evolving stance on digital assets and tokenization, the project may attract close attention from regulators as frameworks for blockchain finance continue to mature.
A step toward the future of entertainment finance
The partnership between Startale and Twin Planet reflects a broader trend in which blockchain is increasingly being used to bridge traditional industries with digital financial models. As tokenization expands beyond real estate and financial securities, the entertainment sector is emerging as a new frontier for innovation.
By placing entertainment rights and cashflows on blockchain networks, this initiative signals a shift toward more open, accountable, and participatory financial ecosystems in creative industries. If successful, it could redefine how value is created and shared between creators, investors, and audiences, positioning Japan as a pioneer in entertainment tokenization.