TomaTok, a blockchain-based messaging application that combines chat functionality with cryptocurrency management, has entered into a strategic partnership with Aylab. The collaboration provides TomaTok with access to one of the most established growth engines in the Web3 sector. Aylab has built a strong reputation by supporting blockchain projects in reaching millions of users while driving significant on-chain activity, making the partnership a notable milestone for TomaTok’s expansion strategy.
Developed by NEEDSPERSAND Co., Ltd., TomaTok has been steadily gaining visibility as a multifunctional communication platform that integrates messaging, digital asset management, and artificial intelligence-driven tools. The application currently serves users across more than 120 countries and offers features such as real-time translation in chats, built-in gaming experiences, and smooth connectivity with blockchain-based gaming services. By bringing these capabilities together, the platform aims to simplify how users interact with both communication tools and decentralized technologies.
Lowering Barriers to Web3 Adoption
TomaTok has designed its platform around the idea of embedding blockchain and cryptocurrency tools within a familiar chat interface. By doing so, the application seeks to reduce the friction that often discourages mainstream users from engaging with Web3 technologies. Users are able to manage digital assets, communicate securely, and participate in blockchain gaming ecosystems without switching between multiple applications.
This approach is intended to make blockchain technology more accessible to everyday users who may not be comfortable navigating complex decentralized finance platforms. By integrating asset management directly into a messaging environment, TomaTok positions itself as an entry point for broader Web3 adoption.
The Changing Landscape of Web3 Messaging
The timing of the partnership is particularly relevant given the current state of Web3 messaging platforms. While some mainstream messaging applications have introduced blockchain-related features through network integrations, dedicated blockchain messengers have largely remained niche products. The collaboration with Aylab signals TomaTok’s intention to challenge this status quo by leveraging a proven growth and marketing infrastructure.
Aylab operates one of the most extensive Web3 marketing ecosystems through its advertising platform, Aylab Ads. The network connects more than 500 decentralized applications and has consistently delivered large-scale user acquisition for blockchain projects. A key component of this system is Aylab Traffic Loop, a patented technology that has demonstrated effectiveness in generating high-quality users and sustained on-chain engagement.
📣 Partnership Announcement : TomaTok x Aylabs 🤝
✔️ TomaTok 🍅
Blockchain DeFi Messenger TomaTok, a service provided by NEEDSPERSAND Co., Ltd., plans to provide convenient app services based on blockchain technology to various users around the world by installing AI functions… pic.twitter.com/2D77onAtL6
— Tomatok &TOTT (@Tomatok_TOTT) December 29, 2025
AI-Driven Marketing for Web3 Metrics
Aylab differentiates itself from traditional marketing platforms through its AI-powered programmatic advertising infrastructure. Campaigns are managed through automated systems that are optimized for Web3-specific performance indicators, such as wallet connections and on-chain transaction activity. In contrast to conventional metrics like impressions and clicks, the platform focuses on measuring meaningful blockchain engagement.
This capability has enabled Aylab to support projects in addressing the unique challenges of Web3 user acquisition, where the quality of user participation is often more important than volume alone. The partnership allows TomaTok to tap into these advanced marketing tools to reach audiences that are already familiar with blockchain technologies.
Mutual Benefits and Future Potential
Through this alliance, TomaTok gains the opportunity to engage directly with crypto-aware users who are comfortable managing digital assets. Aylab’s advertising network serves as a targeted distribution channel, offering higher efficiency than broad consumer-focused campaigns. Advanced audience segmentation tools enable precise targeting based on on-chain behavior, wallet holdings, and engagement across decentralized applications.
Industry observers have noted that robust blockchain messaging platforms could play a critical role in the continued development of the Web3 ecosystem. As decentralized finance, NFTs, and blockchain gaming continue to expand, the need for secure communication tools integrated with blockchain functionality is becoming more apparent. With its combination of messaging, asset management, and gaming features, TomaTok is positioned to address multiple use cases within this evolving landscape.