The Miss Universe Organization (MUO) has unveiled a landmark collaboration with Zetrix, the Layer-1 public blockchain developed by Zetrix AI Berhad, previously known as MY E.G. Services Berhad. Together, they are launching the official Miss Universe Global Blockchain Voting App, a development that represents a first in the 73-year history of the iconic pageant.
Blockchain-Backed Voting
For the first time, global fans will be able to cast their votes in a manner that is both transparent and verifiable, thanks to blockchain’s secure infrastructure. The initiative ensures that each vote is authenticated, giving audiences confidence that their participation truly counts. In addition to voting, the app introduces artificial intelligence companions modeled after Miss Universe contestants, offering users an immersive experience that allows them to engage with the contestants’ personalities, values, and advocacies.
This initiative reflects MUO’s push toward innovation, transparency, and deeper fan engagement, while highlighting its intent to blend technology with tradition in a way that makes every voice meaningful.
Launch Event and Partnership Details
The official announcement was made at W Kuala Lumpur, where MUO President Raúl Rocha Cantú and Zetrix Co-Founder Dato’ Fadzli Shah exchanged the partnership agreement. Attendees at the event were given a preview of the app’s features, which are designed to celebrate both fans and contestants during the upcoming 74th Miss Universe Competition and in future editions.
The app will be available for download on the Apple App Store and Google Play Store, offering audiences an interactive avenue to connect with the pageant. Organizers emphasized that this innovation creates a closer connection between contestants and their supporters across the globe.
Reliving the moment when we did the big unveil of the Miss Universe Global Blockchain Voting App, a celebration of the fusion of global pageantry and trusted technology.
We were honoured to have the presence of visionary leaders: @MissUniverse President Raúl Rocha Cantú… pic.twitter.com/tkRYCGniM3
— Zetrix (@zetrix_official) September 29, 2025
Features of the New App
The Miss Universe Global Blockchain Voting App introduces a set of unique capabilities:
- A secure and verifiable voting process that enables fans to support their favorite finalists not only in the main competition but also in special categories such as Beyond the Crown, where participants share cultural stories and champion social causes.
- AI-driven companions inspired by contestants, designed to reflect their values, knowledge, and passions, offering fans the chance to engage in meaningful digital conversations beyond the stage.
- A centralized hub for exclusive updates, behind-the-scenes content, and contestant highlights to keep fans closely connected with the competition.
Zetrix is officially partnering with Miss Universe International @MissUniverse! 🤝
We are building the Global Blockchain Voting App to bring fairness, transparency & trust to the world stage. Big thanks to President Raul Rocha Cantú(@RaulRochaCantu) & VP Mario… pic.twitter.com/z7LPFl2jFP
— Zetrix (@zetrix_official) September 26, 2025
Global Reach and Technological Innovation
With participation spanning over 130 countries, the Miss Universe Organization emphasized its mission of uniting cultures and amplifying voices on a global scale. Leaders of the organization described the app as a tool that allows every fan, regardless of location, to have their vote counted with transparency and security.
We have collaborated with @MissUniverse to introduce the Miss Universe Global Blockchain Voting App, an innovative platform that seamlessly integrates blockchain and AI technologies.
With this app, fans worldwide can cast their votes with confidence and interact with AI… pic.twitter.com/KAUWc3VXDz
— Zetrix (@zetrix_official) September 29, 2025
Zetrix representatives added that their team brought both blockchain and AI expertise to the collaboration, ensuring that Miss Universe could deliver a trusted voting mechanism for the first time in its history. They noted that the app’s framework had already been tested through pilot implementations in Malaysia, Indonesia, Singapore, and Hong Kong SAR, which played a critical role in refining the platform before its international rollout.
Looking Ahead to November
As the 74th Miss Universe competition approaches in November, fans around the world are preparing to experience a more engaging and technologically advanced form of participation. The blockchain-powered voting app and AI-driven companions are being positioned not only as tools for fairer fan engagement but also as innovations that redefine how technology can enhance global cultural events.
By merging blockchain transparency with AI-driven interactivity, the Miss Universe Organization and Zetrix are setting a new benchmark for how pageantry can evolve in the digital era, ensuring that fan participation remains central to the competition’s global legacy.