Dr Pepper Announces First-Ever “Bitcoin Toss”
With the introduction of the first-ever “Bitcoin Toss,” Dr Pepper is injecting even more excitement into its 13th annual Tuition Giveaway Program by surprise two student candidates with the opportunity to compete for $23,000 in cryptocurrencies.
Saturday, Nov. 20, 2021, will mark the start of Week 12 of the NCAA College Football season, and the participating students will join billionaire and cryptocurrency enthusiast Mark Cuban for a live coin toss in which one fortunate winner will get tuition assistance in the form of Bitcoin.
Founded in 1886, Dr Pepper is the oldest significant soft drink brand in the United States. It is owned by Keurig Dr Pepper (KDP). Since 1885, the 23 varieties of Dr Pepper have won a devoted following of consumers who appreciate the brand’s distinctive and refreshing taste.
The brand is offered in a variety of flavours, including regular, diet, caffeine-free, cherry, and cream soda. Founded in 1989, Keurig Dr Pepper (KDP) is a significant beverage business in North America with annual revenues in excess of $11 billion and a workforce of almost 27,000 workers.
KDP boasts market-leading positions in soft drinks, speciality coffee and tea, water, juice and juice drinks and mixers, and offers the #1 single-serve coffee brewing equipment in the United States and Canada, among other products. As the popularity of digital currency continues to grow, universities and colleges are beginning to include blockchain and cryptocurrency curricula.
Dr Pepper selected Jill B., a business major at UC Berkeley, and Kaitlyn O., a computer science major at Boston University, to partake in the Bitcoin Toss, which will be broadcast on Instagram and TikTok to recognize student applicants who are passionately pursuing careers in this vibrant new world.
“As a proponent of providing kids with the tools they need to thrive, I’m thrilled to work with Dr Pepper to host the ‘Bitcoin Toss’ during the Dr Pepper Tuition Giveaway programme,” stated Mark Cuban.
“Without a doubt, this year’s tournament will be exciting, so let the games begin!”
To date, the Dr Pepper Tuition Giveaway has awarded more than $12 million in tuition to deserving students around the nation via its tuition giveaway program. Annually throughout the College Football Season, the giveaway takes place, and tuition is granted as part of the traditional Throw Competition that takes place during the Championship games. This year, students registered for tuition using the #IDeserveTuition TikTok challenge, which urged students to record a video application on the app in order to be considered for financial aid.
According to Derek Dabrowski, Dr Pepper’s Vice President of Brand Marketing, “Dr Pepper’s #IDeserveTuition TikTok competition invited students to demonstrate why they deserve tuition in the most creative manner possible, so we felt it only fair for us to be creative as well!”
The Dr Pepper Tuition Giveaway has had its most exciting year yet, and we couldn’t be more delighted to join with Mark Cuban to host the first-ever ‘Bitcoin Toss.’ We’re also happy to continue to help students pursuing their academic aspirations in what has been its most exciting year yet.”