Market NewsFebruary 17, 2022 by Kelly Cromley

36% of Influencers Own NFTs (Non-Fungible Tokens)

IZEA Worldwide, Inc., the world’s top supplier of influencer marketing solutions, analytics, and facilities to the world’s biggest firms, announced the publication of its newest research study, “Influencing Crypto.” The research investigates how social media influencers are paving the road for widespread acceptance of virtual assets such as cryptocurrencies and NFTs (non-fungible tokens) in the United States (NFTs).

The research’s findings are based on replies from 1,034 US internet users aged 18 to 60. The analysis is the latest in a string of studies examining the crucial function of influencers in the adoption of fresh trends, technological advancements, and systems all around the metaverse.

Key Insights for Influencers and Digital Assets:

36% of influencers own NFTs.

64% of influencers own cryptocurrencies.

49% of influencers prefer Bitcoin over fiat currency, such as the U.S. dollar.

Key Insights for Influencers in the Metaverse:

56% of influencers surveyed say they currently participate in the metaverse compared with 11.86% of other social media users.

60% of social media influencers surveyed say they see themselves as creators in the metaverse.

51% of all influencers are actively considering ways to make money in the metaverse and 21% already are making money in the metaverse.

32% of social media users and 49% of social media influencers prefer to accept Bitcoin over other forms of payment.

Cryptocurrencies like Binance Coin, Litecoin, Ripple, Solana, Cardano and Polkadot are more likely to be owned by social media influencers than the general population. The primary reason why social media influencers do not hold cryptocurrency is that they are expecting it to become more accessible and affordable. Rest of the social media users’ primary fear is volatility and they prefer the price fluctuation in cryptocurrencies to decrease.

“Foresightful influencers are embracing immersive experiences and cryptocurrencies, and IZEA is joining them in the metaverse,” Ted Murphy, Founder and CEO of IZEA, stated.

“With the latest debut of our MetaMod team, we’re able to bring the sorts of influencer endorsements and partnerships our artists want to see in reality while also enabling new methods for brands to connect with consumers in novel and interesting ways.”

“As we begin to witness a change in the manner and place partnerships actually happen, we leverage our role as a dominant player,” Murphy concluded.