Animoca Brands and Ubisoft’s Strategic Innovation Lab Forge Partnership for Web3 Initiatives November 21, 2023 November 21, 2023 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsNovember 21, 2023 by Kelly Cromley

Animoca Brands and Ubisoft’s Strategic Innovation Lab Forge Partnership for Web3 Initiatives

Hong Kong-based Animoca Brands, a company at the forefront of advancing digital property rights within the gaming and open metaverse realms, unveiled a collaboration with Ubisoft’s Strategic Innovation Lab on Tuesday. This strategic partnership aims to bolster Animoca Brands’ Web3 initiatives, particularly within Mocaverse, the flagship membership project.


Collaboration Overview:

In an official statement, Animoca Brands shared that Mocaverse will actively engage, support, and amplify Ubisoft’s Strategic Innovation Lab’s Web3 endeavors. The focus will prominently be on Champions Tactics™ Grimoria Chronicles, an innovative PvP Tactical RPG introducing mythical Champions engaging in strategic battles and unraveling the mysteries of the dark and mystical world of Grimoria.


Mocaverse’s Role in the Web3 Landscape:

Mocaverse, as part of Animoca Brands’ network encompassing 400+ portfolio companies and an extended partner network, is strategically positioned to construct an interoperable meta experience layer. This layer emphasizes Web3 identity, social interactions, and growth, particularly in the cultural and entertainment domains.


Integration into Web3 Frequent Player Program:

As a pivotal outcome of this collaboration, Champions Tactics™ Grimoria Chronicles will be seamlessly integrated into Mocaverse’s Web3 Frequent Player Program. This inclusion serves as a cornerstone activation within Mocaverse, enhancing user engagement and participation.


Web3 Frequent Player Program’s Unique Offering:

Within the Web3 Frequent Player Program, individuals holding Moca IDs have the opportunity to accrue Realm Points through active participation. These earned points can then be redeemed for exclusive access to both digital and real-world benefits and rewards, a distinctive feature facilitated by Mocaverse, Animoca Brands, and their partner networks.


Statements from Animoca Brands and Ubisoft:

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, expressed the company’s dedication to ushering users into the Web3 landscape through avenues such as gaming, culture, and entertainment. Siu conveyed excitement about the collaboration with Ubisoft’s Strategic Innovation Lab, emphasizing their joint efforts to drive awareness and facilitate user onboarding.


Nicolas Pouard, Vice President of Strategic Innovation Lab at Ubisoft, shared the pleasure of being part of Animoca Brands’ Mocaverse program, citing the long-standing observation of Animoca Brands. He highlighted Ubisoft’s commitment to supporting consumer-facing execution within the evolving Web3 landscape.


Ubisoft’s Strategic Innovation Lab:

Ubisoft’s Strategic Innovation Lab is recognized for its meticulous analysis of emerging technological, business, and societal trends. The lab identifies innovative opportunities and collaborates with internal and external partners to develop prototypes and pilot projects that explore new areas.


Animoca Brands as a Web3 Leader:

Animoca Brands stands as a Web3 leader, leveraging blockchain to confer digital property rights globally, contributing significantly to the establishment of the open metaverse. The company boasts a diverse portfolio, including original games like The Sandbox, PHANTOM GALAXIES™, and Life Beyond, alongside products featuring popular intellectual properties from sports and entertainment realms.



The collaboration between Animoca Brands and Ubisoft’s Strategic Innovation Lab signifies a strategic move in the dynamic landscape of Web3 initiatives. As both entities join forces, the integration of Champions Tactics™ Grimoria Chronicles into Mocaverse’s Web3 Frequent Player Program heralds a new era in user engagement, digital property rights, and the ever-expanding realm of the open metaverse.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.