Animoca Brands Expands Metaverse Gaming with Azarus Acquisition October 30, 2023 October 30, 2023 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsOctober 30, 2023 by Kelly Cromley

Animoca Brands Expands Metaverse Gaming with Azarus Acquisition

Animoca Brands has unveiled its latest move in the realm of metaverse gaming with the acquisition of the Web3 streaming platform, Azarus. This strategic decision signifies Animoca Brands’ commitment to integrating innovative technology into its Web3 gaming portfolio, ultimately elevating the streaming capabilities within Web3 games. While the exact financial details of the acquisition have not been disclosed, it marks a significant step forward for both companies.


As a company that has made substantial investments in numerous Web3 game companies, Animoca Brands is determined to solidify its presence as a pivotal player in the rapidly expanding Web3 arena. The collaboration between Animoca Brands and Azarus, leveraging Azarus’ blockchain-powered game streaming expertise and Animoca Brands’ extensive experience in developing and publishing digital games, aligns seamlessly with Animica Brands’ overarching vision of harnessing Web3 technology to establish a player-owned economy. This economy would grant creators, gamers, and streamers control over their digital property rights.

Pioneering Web3 Streaming Platform Joins Forces with Gaming Powerhouse

One of the key objectives of Animoca Brands is to drive a significant transformation in gaming culture, where Web3 serves as the incentivization layer. Azarus’ groundbreaking technology enables gamers to unlock new revenue streams, reward their audience, and motivate their followers. In return, viewers gain the ability to direct revenue toward their favorite creators, liberating them to create exceptional content. Beyond its capacity to engage and incentivize audiences, Azarus also presents a unique opportunity to organically channel viewers to off-stream destinations, including brand properties, e-commerce platforms, and Web2 and Web3 games, in a measurable manner.


The synergy between Animoca Brands and Azarus holds the promise of not only enriching the gaming experience but also redefining the relationship between gamers, creators, and their audiences. This acquisition represents a significant step forward in the evolution of Web3 technology within the gaming industry.


The gaming industry is undergoing a profound transformation, driven by the intersection of blockchain technology and the metaverse. This evolution brings forth new possibilities for creators and audiences, enabling them to participate in the value creation process. Animoca Brands, known for its innovation and forward-looking approach, is positioning itself at the forefront of this transformation, leveraging strategic acquisitions like Azarus to create a gaming ecosystem that is both engaging and economically empowering.


Azarus’ unique approach to blockchain-powered game streaming aligns with the broader industry trend of decentralization and player ownership. The acquisition by Animoca Brands signifies a commitment to advancing this trend and providing a platform where gamers and content creators can fully harness the benefits of Web3 technology.


In a world where the metaverse is gaining prominence and digital property rights are becoming increasingly important, the integration of Azarus’ technology with Animoca Brands’ gaming portfolio represents a pivotal moment. It is a step toward a future where the gaming experience is not just about entertainment but also about empowerment and economic participation.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.