Animoca Brands Japan Collaborates with HashPalette for Global Expansion of Web3 Gaming Feb 9, 2024 Feb 9, 2024 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsFebruary 9, 2024 by Kelly Cromley

Animoca Brands Japan Collaborates with HashPalette for Global Expansion of Web3 Gaming

In a significant move to bolster the global expansion of the Japanese Web3 gaming sector, Animoca Brands Japan, a strategic subsidiary of Hong Kong-based Web3 firm Animoca Brands, has announced a collaborative venture with HashPalette. The partnership focuses on advancing HashPalette’s game, THE LAND ELF Crossing (THE LAND), with Animoca Brands providing essential marketing support for its global outreach.


Elevating THE LAND ELF Crossing Through Collaborative Efforts


HashPalette’s THE LAND, a metaverse blockchain game, is set to receive enhanced visibility and support through Animoca Brands Japan’s marketing expertise. The collaboration aims to not only promote THE LAND but also foster initiatives within Animoca Brands’ extensive ecosystem, spanning its portfolio companies and global partners. The overarching goal is to introduce THE LAND to audiences worldwide.


A Look into HashPalette and Its Role in Web3


HashPalette, a wholly owned subsidiary of HashPort Inc., is dedicated to non-fungible tokens (NFTs). It operates under the umbrella of HashPort Inc., offering business collaboration services utilizing SoulBound Token (SBT) and a development platform for Web3 wallets in financial domains. HashPalette, a key player in the NFT space, provides comprehensive support, ranging from technical infrastructure to content dissemination, particularly in the publishing of blockchain games.


Palette Chain: Optimizing NFT Distribution


At the core of HashPalette’s initiatives is the development of Palette Chain, a blockchain network tailored for NFT distribution. This network issues and distributes Palette tokens (PLTs), operates PLT Place (the largest domestic NFT marketplace), and engages in the development and operation of X-to-Earn products. The company’s commitment to advancing NFT technology is further exemplified by its successful Palette Token (PLT) Initial Exchange Offering (IEO) in July 2021, drawing significant subscriptions.


THE LAND ELF Crossing: A Unique Metaverse Farming Game


THE LAND ELF Crossing, a metaverse farming blockchain game under HashPalette, introduces players to a captivating world where rewards are earned through item delivery and used to develop individual towns. Notably, certain in-game crops can be converted into NFTs and traded for ELF Tokens. The game also features rare Star Seeds obtained through the cultivation of Star Crops, offering lucrative exchanges for ELF Tokens.


Animoca Brands’ Perspective on the Partnership


Expressing enthusiasm for the collaboration, Minh Do, the Chief Operating Officer of Animoca Brands, highlights the potential impact on both Animoca Brands and the broader Web3 industry. Japanese games, renowned globally, are poised to contribute significantly to the evolving landscape of blockchain gaming.


Daisuke Iwase’s Insight on THE LAND ELF Crossing


Daisuke Iwase, the Chief Executive Officer of Animoca Brands Japan, emphasizes the pleasure of partnering with HashPalette to support the overseas development of THE LAND ELF Crossing. He views the game as a testament to Japanese creativity and entertainment, foreseeing substantial potential for international expansion.

Animoca Brands Japan: Bridging Japanese IPs with Global Fans

Established in 2021, Animoca Brands Japan operates as the strategic subsidiary of Animoca Brands Corporation Limited. The platform serves as a bridge between Japanese intellectual property and content holders and their global audience. Through a blend of IPs and blockchain technology, Animoca Brands Japan facilitates the creation of ecosystems, supporting Japanese IPs in reaching a broader global fanbase.


The collaboration between Animoca Brands Japan and HashPalette marks a pivotal moment in the evolution of Web3 gaming, promising to introduce THE LAND ELF Crossing to a wider international audience. As these companies join forces, the impact on the global gaming landscape and the continued integration of blockchain technology in gaming experiences become increasingly evident.





AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.