Birks Group To Accept Bitcoin Via BitPay Partnership

Since 1879, Birks Group, Canada’s foremost luxury jewelry brand, is delighted to reveal that it will now receive Bitcoin in specific stores across Canada. Birks Group has joined forces with BitPay to present its customers novel payment options, which were introduced at the end of November 2018 to complete the purchases quicker, simpler and safer. The Birks Group is Canada’s primary luxury retailer to accept bitcoin.

Founded in 2011, BitPay is the leader in Bitcoin and blockchain payments. The company offers brick – and – mortar retailers such as Birks Group a complete choice of options for accepting blockchain payments, from direct POS integrations to web and mobile applications.

BitPay’s payment facilities are available in 8 chosen stores, which include the recently opened Graff and Patek Philippe stores in Vancouver, which signify BitPay’s first major implementation of BitPay’s point-of-sale in Canada.

Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group said “It is of great significance to Birks Group to launch BitPay. As an internationally growing brand, we believe that BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology.”

Sonny Singh, Chief Commercial Officer, BitPay said “Birks Group has a large number of international shoppers so allowing them to pay in Bitcoin makes perfect sense. Accepting Bitcoin helps Birks Group to cater to their high-end international clients and get new customers while providing an innovative and safe payment option.”

With BitPay, retailers can receive Bitcoin with no currency volatility risk. Dealers of luxury brands ranging from jewelry to high-end cars and real estate have actualized BitPay because it permits huge transactions that are speedy and simple for clients. The facility to shell out Bitcoin at Birks Group’s retail shops for brands such as Rolex, Bulgari, Cartier and Breitling is presently offered at Vancouver’s West Hastings, Brinkhouse Calgary, Fairview Mall, Bloor, Yorkdale, Montreal and Calgary stores. Graff and Patek Philippe’s recently opened retail shop on Vancouver West Street, 1018 West Georgia Street, will almost immediately start accepting Bitcoin.

Birks Group runs 26 Maison Birks shops in most of Canada’s main metropolitan markets, one in Calgary under the brand Brinkhaus and two in Vancouver under the brands Graff and Patek Philippe. The Birks brand is one of the leading fine jewelry, gift brands, and timepiece available in all Maison Birks stores, Mappin & Webb and Goldsmiths in the UK, as well as other luxury jewelry retailers in North America. Birks was set up in 1879 and has turned out to be the top luxury brand in Canada.

The product suite of BitPay, established in 2011, permits firms to send and receive cross-border payments, enabling clients to administer digital assets using the BitPay Wallet and convert cryptos into dollars using the BitPay Visa Card. The company has headquarters in North America, Europe and South America and has raised over $70 million from top investors such as the Founders Fund, Index Ventures and Aquiline Technology Growth.