Equity Advisor Solutions Unveils Fully Integrated Cryptocurrency Trading for Advisors

Clients of Equity Advisor Solutions (EAS) will soon be able to transact market-leading cryptocurrencies, as EAS becomes one of the foremost firms to allow trading of traditional, substitute, and cryptocurrency assets on a single platform. The cryptocurrency integration is EAS’s newest revolutionary offering. EAS is a custodian that offers its customers with cutting-edge technology, advisor assistance, and innovative options.

EAS’ cryptocurrency service will include a range of capabilities for advisers, including the following:

• A simple trading and investing process
• Trades that settle the next business day (T+1)
• Access to leading cryptocurrencies
• A single platform where all assets are maintained including standard, cryptocurrencies, and alternative investments
• The ability to include accounts holding cryptocurrency in the advisors billing
• Purchasing and holding cryptocurrency in IRA’s and non-qualified accounts
• Comparing performance relative to other industry benchmarks, and
• A consolidated view of all assets, including crypto, in the client portal and on statements.

“We want to ensure that our customers have access to all available assets,” stated Sean Gultig, President and CEO of Equity Advisor Solutions. “The able to handle stocks, ETFs, mutual funds, alternatives, as well as other assets in an one location has always been a differentiator for us, and it’s great to also provide cryptocurrency. Advisors and their customers have made it quite apparent that they want access to cryptocurrency, and we are delighted that EAS is among the foremost to give that option via an integrated platform.”

The integrated trading solution provided by EAS allows quick and straightforward cryptocurrency transactions. It enables advisers to trade the most recent currency exchange rates with quick execution, enabling easy investment in a few clicks. Advisors and their customers will have exposure to prominent cryptocurrencies such as Bitcoin, Ethereum, Zcash, Litecoin, Stellar Lumens, Bitcoin Cash, Ethereum Classic, Bitcoin SV, and Chainlink. Additionally, next-day settlement coupled with daily reconciliation to the blockchain and digital depository gives investors with autonomy and a direct field of vision.

“We are encouraged by the level of interest in cryptocurrency, particularly among advisors who are familiar to retaining alternative investments in their portfolios,” said Stephanie Gutierrez, EAS’s Vice President of Product Management, who has been teaming up with advisors during the offering’s Beta rollout.

“We see this as a significant value addition for our advisor customers and a continuation of our commitment to provide everything our advisors want in a single spot.”