Advertise
CoinTrust
BTC
ETH
BCH
SOL
DOGE
SHIB
  • News
  • Bitcoin
  • Ethereum
  • Altcoin
  • Market Cap
  • Learn
    • Buying Crypto
    • Crypto Mining
    • Crypto Exchanges
    • Knowledge
  • Crypto Casinos
    • Bitcoin Casinos
    • New Crypto Casinos
    • No KYC Crypto Casinos
    • Anonymous Crypto Casinos
    • VPN Friendly Crypto Casinos
    • Bitcoin Poker
    • Crypto Poker
    • Bitcoin Bingo
    • USDT Casinos
    • Offshore Online Casinos
    • Bitcoin Betting Sites
    • Crypto Sports Betting
    • Reddit’s Best Bitcoin and Crypto Casinos
No Result
View All Result
CoinTrust
  • News
  • Bitcoin
  • Ethereum
  • Altcoin
  • Market Cap
  • Learn
    • Buying Crypto
    • Crypto Mining
    • Crypto Exchanges
    • Knowledge
  • Crypto Casinos
    • Bitcoin Casinos
    • New Crypto Casinos
    • No KYC Crypto Casinos
    • Anonymous Crypto Casinos
    • VPN Friendly Crypto Casinos
    • Bitcoin Poker
    • Crypto Poker
    • Bitcoin Bingo
    • USDT Casinos
    • Offshore Online Casinos
    • Bitcoin Betting Sites
    • Crypto Sports Betting
    • Reddit’s Best Bitcoin and Crypto Casinos
No Result
View All Result
CoinTrust
No Result
View All Result

Home » High-End Fashion Brand Alyx Looks At Iota’s Blockchain to Track Garment Authenticity

High-End Fashion Brand Alyx Looks At Iota’s Blockchain to Track Garment Authenticity

Kelly Cromley by Kelly Cromley
May 16, 2019
in Market News, News
Reading Time: 2 mins read
0

Fashion designer Matthew William’s high end fashion label Alyx today confirmed that it will use Iota Foundation’s blockchain distributed ledger technology to monitor apparel manufacturing from raw inputs to finished goods.

The scheme, which will be used to impart customer confidence, brings together the technical expertise of materials science firm Avery Dennison and supply chain visibility business Evrything in conjunction with Alyx and Iota.

Using a quick response (QR) code written on a label attached to the product being considered for purchase, a client can use an app to trace a shirt or any other dress to “track to cabinet” to see where the products came from, where the clothes were made, which factory the dress was stitched and eventually delivered to the shop.

Debbie Shakespeare, senior director of sustainability and compliance at Avery Dennison, commented as follows:

“Brands and consumers can know that the information they are being shown about the garment’s creation process is 100% accurate and can be trusted implicitly.”

This, luxury brands have started to reckon, will fill a lacking step in brand confidence. By enabling consumers to better comprehend the origin of their garments, companies aim to instill a stronger feeling of real value in customer minds.

Matthew Williams, the British fashion designer who works for the Alyx label, said

“Blockchain and distributed ledger technology is the future for effective brand protection. By supplying product information, supply chain traceability and transparent dialogue with the consumer, the brand’s authenticity is globally secured.”

Blockchain technology works by sharing a single ledger between various parties that facilitates adding fresh transaction information only with members ‘ agreement. The technique utilizes a cryptographic system that saves information from tampering, implying that once a transaction has been added to the blockchain, it can be fairly believed it has not altered.

Any unusual happenings at the time of garment’s transit can be registered and collected in a supply chain. This implies profound insight into the brand supply chain, which implies the capacity to generate trustworthy, precise stats. Increased information given to products across production and distribution channels, coupled with client preferences and communication, would offer real-time access to business observations.

Debbie Shakespeare, senior director of sustainability and compliance at Avery Dennison, said

“Our innovative solution combines our Janela platform with a new blockchain layer, providing consumers and brands with fundamental uncompromisable data. Brands and consumers can know that the information they are being shown about the garment’s creation process is 100% accurate and can be trusted implicitly.”

Blockchain innovation remains to be investigated by various sectors to boost consumer and business brand confidence. For instance, IBM Corp. developed the IBM Food Trust blockchain to enhance food security by monitoring food from farm to shop shelf, and the World Wildlife Fund providing evidence of ethical meat sourcing.

Other businesses attempted blockchain alternatives to boost customer confidence for items like De Beers ‘ diamonds, industrial minerals for Ford Motor Co. ,  Cobalt for batteries and lead for Volkswagon Group.

Shakespeare said

“This is a watershed moment for improving brand transparency and trust.”

An obvious example of how the app operates is the utilization of the app by a client to view the shirt’s QR code to “see the trail” that is available online from Alyx and Evrything. It demonstrates an unembellished black shirt disclosed as “genuine” and monitors its life cycle from raw material acquisition to final sale.

Previous Post

Blockchain Infrastructure Firm Blockstream Launches ‘Liquid,’ a Bitcoin Sidechain for Security Tokens

Next Post

Louis Vuitton, Microsoft & ConsenSys To Power Luxury Industry With Blockchain Platform

Related Posts

etherscan-unveils-hyperevm-scan

Etherscan Launches HyperEVM Scan to Boost Web3 Transparency

by Kelly Cromley
Jul 8, 2025
0

Etherscan, widely regarded as a leading blockchain data provider for the Ethereum network, has introduced a new dedicated block explorer...

Gunz-expands-native-token-to-solana-blockchain

$GUN Token Joins Solana in Major Blockchain Expansion

by Kelly Cromley
Jul 8, 2025
0

GUNZ, the Layer 1 blockchain ecosystem powering the AAA gaming title Off The Grid (OTG), has revealed plans to expand...

datavault-ai

DataVault AI Acquires SyncIN Tech to Advance Web3 Payments

by Kelly Cromley
Jul 8, 2025
0

DataVault AI Inc. (NASDAQ: DVLT), a technology firm based in Beaverton and currently valued at approximately $52 million, has announced...

tron-partners-with-trump

Tron Moves to Support TRUMP Coin Amid Market Uncertainty

by Kelly Cromley
Jul 8, 2025
0

Tron has disclosed its intention to integrate the TRUMP meme coin onto its blockchain through the LayerZero protocol, in a...

Dubai Land Department Partners with Crypto.com

Dubai Teams Up with Crypto.com to Digitize Real Estate Market

by Kelly Cromley
Jul 7, 2025
0

The Dubai Land Department (DLD) has entered into a strategic agreement with global cryptocurrency firm Crypto.com to establish a digitally...

hyperscale-data

Hyperscale Data to Launch Solana Validator Node in 3Q25

by Kelly Cromley
Jul 7, 2025
0

Hyperscale Data, Inc., listed on the NYSE American under the ticker GPUS, has announced that its fully owned subsidiary, Ault...

Next Post
Louis Vuitton, Microsoft & ConsenSys To Power Luxury Industry With Blockchain Platform

Louis Vuitton, Microsoft & ConsenSys To Power Luxury Industry With Blockchain Platform

  • Collé Ai

    Collé: Pioneering AI Web3 Platform Receives Investment Boost from BlackRock

    by Kelly Cromley
    May 13, 2024
  • Router Protocol and OpenWorldSwap Partnership to Revolutionize DEX Market

    by Kelly Cromley
    Aug 6, 2024
  • Central Bank of Saudi Arabia Teams Up with Ripple to Transform Cross-Border Settlements

    by Kelly Cromley
    Aug 17, 2023
  • GameStop’s Digital Transformation: Embracing Blockchain and NFTs

    by Kelly Cromley
    Feb 2, 2025
  • Blockchain Based Sports Platform SportsMint Unveiled

    by Kelly Cromley
    Apr 30, 2024

Recent News

etherscan-unveils-hyperevm-scan
Market News

Etherscan Launches HyperEVM Scan to Boost Web3 Transparency

by Kelly Cromley
Jul 8, 2025
Gunz-expands-native-token-to-solana-blockchain
Market News

$GUN Token Joins Solana in Major Blockchain Expansion

by Kelly Cromley
Jul 8, 2025
datavault-ai
Market News

DataVault AI Acquires SyncIN Tech to Advance Web3 Payments

by Kelly Cromley
Jul 8, 2025
tron-partners-with-trump
Market News

Tron Moves to Support TRUMP Coin Amid Market Uncertainty

by Kelly Cromley
Jul 8, 2025
Dubai Land Department Partners with Crypto.com
Market News

Dubai Teams Up with Crypto.com to Digitize Real Estate Market

by Kelly Cromley
Jul 7, 2025

Categories

  • Altcoin News
  • Analysis News
  • Binance Coin News
  • Bitcoin News
  • Blog
  • Cardano News
  • Ethereum News
  • ICO News
  • Legislation News
  • Market Forecasts
  • Market News
  • News
  • Ripple News
  • Solana News
  • Tether News
Trustpilot

Cointrust

  • About Us
  • Contact Us
  • Correction Request
  • Our Team

Legal

  • Disclaimer
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

Popular

  • ICO Listings
  • Knowledge Base
  • All about Mining
  • Cryptocurrency Exchanges
  • How and Where to buy Cryptocurrency

Sitemap

  • News section
  • Sitemap
  • XML Sitemap

© 2024 CoinTrust.com.

CoinTrustCoinTrust

* DISCLAIMER: All information provided in CoinTrust is merely for informational purposes, we are not an investment advisor and not affiliated with any companies or ICO/Cryptocurrency Projects. To use this website you must accept our cookie policy, Disclaimer and Privacy Policies.

No Result
View All Result
  • News
  • Bitcoin
  • Ethereum
  • Altcoin
  • Market Cap
  • Learn
    • Buying Crypto
    • Crypto Mining
    • Crypto Exchanges
    • Knowledge
  • Crypto Casinos
    • Bitcoin Casinos
    • New Crypto Casinos
    • No KYC Crypto Casinos
    • Anonymous Crypto Casinos
    • VPN Friendly Crypto Casinos
    • Bitcoin Poker
    • Crypto Poker
    • Bitcoin Bingo
    • USDT Casinos
    • Offshore Online Casinos
    • Bitcoin Betting Sites
    • Crypto Sports Betting
    • Reddit’s Best Bitcoin and Crypto Casinos

© 2024 CoinTrust.com.

We use cookies to ensure that we give you the best experience on our website.
If you continue to use this site you agree to allow us to use cookies, in accordance with our Cookie Policy.
I Agree