India’s Premium Yogurt Brand Launches Metaverse Store
The best-frozen cream brand in India, MyFroyoLand, has opened a store in the Metaverse called “MyFroyoLand World” at Interality. Interality is the best Metaverse-as-a-service tool because it lets brands make their own virtual worlds where people can shop, play, and connect with each other.
MyFroyoLand World is a virtual world that can be accessed anywhere in the world 24 hours a day, seven days a week. It gives customers and guests access to a wide range of sights and activities that are meant to bring more people into stores and boost sales.
MyFroyoLand’s Metaverse store is also connected to Interality’s rewards and loyalty program. This program uses valuable prizes driven by blockchain to encourage customers to visit the brand’s real shops and share their experiences on social media.
Avinash Dowlwani, who made MyFroyoLand, said, “We are excited to try out this new way to connect with our MyFroyoLand fans and grow this community.” The world has a park, the MyFroyoLand Store, a flywheel with some interesting tastes and toppings, a maze with a “Free-to-claim” collectible prize, and a “Build your own Froyo” area that looks like the brand’s logo.
Visitors can just explore with their peers if they have an Interality web link, a desktop computer, a smartphone, or a VR device. The maze is one of the most interesting things about MyFroyoLand’s Metaverse store. Not only does it give guests a fun task, but it also gives them a free souvenir that lets them use a number of brand-exclusive benefits and offers.
Similar to the Starbucks Odyssey Program, which is a blockchain-based engage-to-earn rewards scheme made by Starbucks, tourists can travel the world, finish the maze, and claim their Collectible Reward after signing up.
The MyFroyoLand souvenir comes with a coupon code that can be redeemed at a MyFroyoLand store. This adds a new level of excitement and interest, especially when moving from online activities to offline perks, and it makes people more likely to go to the store and buy things.