As per the latest news release, English Premier League soccer club Manchester United has released the first ever digital collectibles and it will handed to supporters on the Tezos network, an initiative started to build a fresh Web3 community.
Mason Edwards, Chief Commercial Officer of Tezos Foundation, remarked, “Football means to a large number of individuals, and Manchester United and its supporters are the behemoths of the industry.” “It is a pleasure to be a participant of the Club’s maiden foray into Web3 by creating digital artifacts that the organization and its fans will treasure for the foreseeable future. It requires knowledge of football and the club’s heritage, as well as a robust, decentralized, durable, and scalable blockchain. “This is Tezos.”
It is evident that Manchester United knows the feasibility of Web3, as well as their general worldwide appeal, and that using a version of Sports NFTs as an advertising and branding plan is unquestionably prudent.
“Fans will ultimately have the choice to gather this new sort of digital souvenirs, similar to the traditional football practices of gathering game programs, club emblems, and sticker albums,” Phil Lynch, Manchester United’s CEO of Digital Products and Experiences, said. “The initial digital collectible is being handed to fans via a Tezos-based, and with the cooperation of the Tezos Foundation, we will accompany supporters on their trip into this new realm, with the club giving instruction and direction along the process.
We’ve collaborated with the Tezos network specialists to implement these skills and knowledge and feel that the release of Manchester United digital collectables is distinct from the rest of them, offering our fantastic supporters new and expanded interaction options.
And once NFTs are unveiled, Manchester United will also publish self-explanatory instructional videos featuring players from both the men’s and women’s club teams on official club streams as a portion of a comprehensive package of learning material designed to help fans gain adequate knowledge of Web3 and how digital memorabilia can profit match-goers and global followers.
After the NFTs are out, it will be fascinating to observe club’s use of Web3 influencers and perhaps even sports related content makers to promote their new offerings.