MULDOONEYS Collaborates with 3D AG for Blockchain-Backed Authenticity October 16, 2023 October 16, 2023 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsOctober 16, 2023 by Kelly Cromley

MULDOONEYS Collaborates with 3D AG for Blockchain-Backed Authenticity

MULDOONEYS, a prominent French luxury leather tech startup, celebrated for its seamless fusion of savoir-faire, technology, design, and fashion, has unveiled a groundbreaking addition to the world of luxury – The Provenance Time Capsule. Developed in collaboration with the Swiss company 3D AG, this innovation combines blockchain technology with an unbreakable hologram key. It meticulously traces the digital journey of each product through its intricate supply chain while certifying its origin.

Ethical Sourcing and Heritage Preservation Take Center Stage

Nestled within the hub of holographic structures, 3D AG, and its proprietary brand authentication solution, soorce3D, integrated with the Polygon blockchain, the Provenance Time Capsule marks a significant stride in the realm of ethical sourcing. Each time capsule encapsulates a captivating journey through time, the heritage of suppliers, and the exceptional craftsmanship of artisans, all fortified by precision Swiss holograms. Serving as the guardian of this cultural treasure, the Provenance Time Capsule underlines MULDOONEYS’ commitment to ensuring transparency in the product’s voyage from inception to the customer’s hands.


MULDOONEYS’ Meenakshi Pret, a Porter collection, now proudly incorporates the Provenance Time Capsule, marking the culmination of their blockchain supply chain innovation model. This innovation goes beyond functional aspects; it encourages customers to establish a deeper connection with the heritage of suppliers and their compelling narratives, all while upholding the traditional Polygon blockchain. Additionally, it bestows a brand authentication advantage, which is activated when customers register their purchase within the vault using Swiss-made holograms.


This collaboration between MULDOONEYS and 3D AG represents a harmonious blend of luxury, technology, and heritage preservation. The Provenance Time Capsule is set to redefine the way customers interact with and understand the products they invest in, promising a new level of authenticity and connection.


Transcending Luxury Boundaries:


MULDOONEYS is widely acknowledged for its unique approach to luxury, combining traditional craftsmanship with cutting-edge technology. The introduction of the Provenance Time Capsule underscores the brand’s commitment to setting new standards in transparency and authenticity.


A Fusion of Blockchain and Holograms:


The Provenance Time Capsule is the brainchild of a collaboration between MULDOONEYS and Swiss company 3D AG. It represents a sophisticated union of blockchain technology and holographic keys that meticulously document a product’s digital journey through the intricate supply chain, leaving no room for doubt regarding its origin.


Ethical Sourcing and Heritage Preservation:


By encapsulating a product’s history, the Provenance Time Capsule transcends its role as a simple guardian of luxury. It preserves the heritage of suppliers, the stories of artisans, and the craftsmanship behind each creation, all fortified by precision Swiss holograms. This innovation redefines ethical sourcing in the luxury sector.


Meenakshi Pret Collection Integration:


MULDOONEYS’ Meenakshi Pret, a Porter collection, proudly integrates the Provenance Time Capsule. This innovation encourages customers to delve deeper into the heritage of suppliers, forging a meaningful connection with the products they purchase.


Brand Authentication Advantage:


The Provenance Time Capsule also offers a distinctive brand authentication advantage. Customers can activate this feature by registering their purchase within the secure vault, utilizing the Swiss-made holograms. This not only ensures the authenticity of their purchase but also deepens their engagement with the brand’s rich history.


MULDOONEYS’ partnership with 3D AG represents a harmonious fusion of technology and tradition. The introduction of the Provenance Time Capsule is set to revolutionize the luxury sector by providing customers with unprecedented transparency and authenticity. This innovation invites customers to embark on a journey through time, tracing the heritage of suppliers, celebrating the craftsmanship of artisans, and strengthening their bond with the brand, all while preserving the traditional Polygon blockchain.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.