NFT Platform Akshaya Partners with World Tennis League to offer Phygital NFTs
The World Tennis League has struck a collaboration with the NFT marketplace Akshaya.io (WTL). As a result of this cooperation, the “Phygital” platform will enable fans to acquire signed official WTL club jerseys in addition to 3D digital NFTs.
During the initial World Tennis League tournament in Dubai, fans will get the chance to engage with tennis superstars including Novak Djokovic and Igor Swiatek. Along with collecting phygital memorabilia, supporters will be able to design NFTs to record their memories and interactions with sportsmen.
The World Tennis League (WTL) is a unique mixed-gender team tournament with four teams comprised of 18-star players chosen from the ATP and WTA circuits. The competition is scheduled to take place from December 19 to 24 at the Coca-Cola Arena in Dubai.
The NFT marketplace established by Akshaya.io integrates the Metaverse with NFTs to enable users to take possession of both tangible and digital goods with verifiable evidence of legitimacy. Those keen on collecting unique objects may get unique artefacts and souvenirs through this website.
Akshaya has a present presence in 45 locations in India, Bangladesh, and Nepal and has created excellent contacts with prospective business partners. These associates will utilize the Phygital platform to construct or include their native NFTs.
Akshaya’s chief executive officer, Ganesh Raju, claimed that the cooperation with the World Tennis League in Dubai gives a one-of-a-kind chance for the brand to use its tangible, emotional, and digital experiences. He remarked that the opportunity to interact in person a few of the best tennis players in history is a once-in-a-lifetime opportunity that may be saved as an NFT.
From its very beginning, Akshaya.io has worked with companies to provide “phygital” items in a variety of sectors, such as jewellery, premium furniture, artefacts, sporting events, entertainment, and much more. Akshaya has committed $10 million, employing internal money from the founder of the startup and venture capitalists, to establish a technical platform that is able to provide its partners and customers a memorable experience.
In the preceding year, the NFT market size increased to $41 billion and is projected to hit $80 billion in the future year. Furthermore, it is estimated that the Metaverse will be valued more than $1 trillion over the forthcoming two years.