Reebok Chooses RFOX NFT Platform as Exclusive Tech Provider

RFOX announced that its white-label NFT platform, RFOX NFTs, has been selected as the exclusive technology supplier for the newly released NFT collection from Reebok and rap-fashion star A$AP NAST’s NST2 brand, in support of the introduction of the unisex A$AP NAST x Reebok Zig Kinetica II Edge sneakers.

RFOX is a Southeast Asian metaverse builder with a goal to be the world leader in immersive metaverse interactions centred on retail, media, gaming, and rewards via the RFOX VALT metaverse. Since 2018, the company has been developing the RFOX ecosystem of products and solutions, which includes online games, white-label NFT platforms, cryptocurrency financial products, and digital media platforms.

Its primary currency is $RFOX, which serves as the fuel for the RFOX metaverse ecosystem and immersive technologies. The NFTs were given for free through the RFOX NFT platform and were all grabbed within five minutes after they were made public. Within hours of the NFTs’ release, the secondary market valued them at a total of $250,000 USD on NFT marketplace OpenSea.

To coincide with the debut of the A$AP NAST x Reebok Zig Kinetica II Edge sneakers, which are available exclusively at Reebok.com, Reebok and NST2 released their second collaboration NFT collection on the RFOX NFTs platform. The 300 NFTs minted come in three colorways to symbolise the many elements in which the sneakers may be worn.

These exclusive digital assets were made available on December 1 through the use of RFOX NFTs technology and the NFT event’s broad reach through Reebok’s 4 million Instagram and Twitter followers. The successful launch of the A$AP NAST x Reebok Zig Kinetica II Edge NFTs was made possible by the RFOX NFTs solution, which enabled the deployment of the necessary smart contracts, the establishment of a publicly accessible marketplace where users could claim and mint their NFTs, and the establishment of a landing page for NFT distribution.

“We are happy of how the RFOX NFTs platform was helpful in the smooth, seamless, and high-profile introduction of exclusive NFTs from Reebok and A$AP NAST,” stated Ben Fairbank, CEO and Co-Founder of RFOX. “We have demonstrated what RFOX NFTs is capable of as a significant player in the growing NFT industry with this NFT launch.”

RFOX NFTs is a white-label platform built by RFOX that includes an end-to-end development, website, marketplace, and shared liquidity pool platform that enables firms such as Reebok to easily generate and distribute NFTs.

Additionally, this platform supported the RFOX VALT metaverse’s first virtual land sale in the Callinova art-inspired quarter, with total sales reaching 29,503,803 RFOX (USD 1.4 million at the sale’s conclusion in September 2021, USD 8.3 million as of December 1, 2021), as well as the launch of the Miss Universe Philippines NFT Collection, one of the first documented uses of NFTs in the beauty pageant space.

RFOX’s participation in the launching of the A$AP Nast and Reebok NFTs is a significant milestone in its cooperation with VOID Cyber, which began in September 2021. RFOX has granted VOID Cyber a marquee store to assist in the introduction of premium brands to the metaverse in RFOX VALT. RFOX and VOID Cyber previously collaborated to help bring Reebok’s experimental NFT collection to market on the WAX blockchain earlier this year.

They are now doing the same thing with non-fibre technologies, collectibles, and digital wearable, as they manage a rotating collection of the world’s most recognizable brands in their virtual store. As a consequence of this prior work, Reebok entrusted RFOX and VOID Cyber with the current NFT launch, which was a huge success for everyone involved.

VOID Cyber has collaborated on campaigns with Nike, Converse, Reebok, New Balance, VLONE, Off—White / Virgil Abloh, Yeezy, Lacoste, Louis Vuitton, KSUBI, Neighborhood, Fragment, Playboy, Palm Angles, Mayweather Sports, Rolling Loud, GOLF le FLEUR, A$AP World Wide, Dreamville, OVO, TDE, and Culture Kings, among others.

Additionally, the group is engaged in the entertainment industry, having worked with artists like as A$AP Mob, The Weeknd, Playboi Carti, Kanye West, Juice WRLD, Pop Smoke, Skepta, French Montana, YG, NBA Youngboy, and Nav.

“Our success with this NFT launch is a consequence of our continuous efforts to establish a brand-safe NFT platform, as well as our ongoing, high-impact cooperation with VOID Cyber, which has enabled us to onboard several premium brands and top artists into NFTs and the future RFOX VALT metaverse.” “We anticipate further launches of this kind in the future, as the metaverse and NFTs become more accessible to the general public,” Ben Fairbank stated.