Under Armour, a clothing company located in the United States, made its metaverse entry with the announcement of a cooperation with NBA star Stephen Curry on a non-fungible token (NFT) release to commemorate Curry’s historic milestone as an all leading three-point scorer in basketball history. Based on the Golder State Warrior guard’s milestone of 2,974 career three-pointers, Under Armour has developed what the company refers as the world’s foremost cross-platform metaverse shoe — a Curry Flow 9 that is limited to only 500 pairs.
Under Armour and Curry enlisted the help of NewKino, a New York City-headquartered design studio that has lately expanded its offerings to include the metaverse, to transform the Curry Flow 9 into an NFT. Due to his achievement, a total of 2,974 shoes will be made available for purchase for $333, and the non-fungible token will enable a previously unheard-of confluence of applications throughout blockchain-based gaming.
The virtual shoe will turn into a wearable one in Sandbox, Decentraland, and Rumble Kong League for NFT holders, as well as “useful” in Gala Games for those who have purchased the NFT. Curry Flow 9 NFTs, according to Under Armour, will have films showing the shoe, as well as a casing that showcases his accomplishments, rather than static graphics.
Because Under Armour is yet to confirm a physical launch date for the limited edition shoe, it is possible that the NFT may turn out to be the only method for fans to get their hands on one and become a part of history. These NFTs were initially issued as Polygon 1155 tokens, which are no longer in circulation.
Adding Polygon as a new channel to an established Metamask wallet is a rather straightforward process. Polygon is a blockchain that operates in parallel to Ethereum, and it is quite easy to include Polygon as a fresh network to an existent Metamask wallet.
The whole net money generated by this initiative will be given to charitable organizations that provide more opportunities for impoverished youngsters to participate in sports. Participants have access to team programs, coaching development opportunities, safe playing environments, as well as tools and gear” according to a media release from Gala Games.
As competitors Nike and Adidas have lately made significant forays into the metaverse, the Curry Flow 9 is Under Armour’s maiden foray into an area that has swiftly emerged as a fresh battleground for businesses. To put it in another perspective, Stephen Curry has previously explored in the world of NFTs, having paid $180,000 (ETH 55) earlier in 2021 for one of the top popular NFT series: the Bored Ape Yacht Club.
In celebration of the greatest 3-point shooter in the UNIVERSE, we are dropping 2,974 pairs of @stephencurry30’s recording breaking 👟 in the metaverse. The “Genesis Curry Flow” NFT drops at 8pm EST: https://t.co/SxN30hCtK9 pic.twitter.com/NMdwRXOdkl
— Under Armour (@UnderArmour) December 21, 2021
The Bored Ape, who has zombie-like looks and is dressed in a tweed jacket, has subsequently been adopted by Curry as his Twitter profile image. That was when he unveiled a new NFT series, this time in collaboration with cryptocurrency exchange FTX US. In a comparable vein, this bundle, which contains 2,974 digital tokens, is a variation on Curry’s three-shot milestone. Each NFT contains one of Curry’s hundreds of three-pointers from his professional life. All of the earnings from the NFT sales will be donated to a charitable organization once again.
