GDAX Exchange Re-Christened As Coinbase Pro

GDAX, a professional trading platform for individuals, has undergone a name change to Coinbase Pro, which is easily recognizable due to the popularity of Coinbase, a cryptocurrency exchange with more than 13 million customers. GDAX, which was launched in 2015, offers the much needed liquidity and stability in the cryptocurrency space. Furthermore, Coinbase has stated that GDAX enabled them to understand the specific needs of cryptocurrency traders.

Coinbase Pro will offer advanced, professional trading tools and services. Coinbase has reengineered the user interface to ensure a comfortable and feature-rich trading experience. Clients of GDAX will automatically become the clients of Coinbase Pro.

Institutional clients will be able to take advantage of a range of products introduced last week. They are:

Coinbase Custody

Coinbase Custody was established by leveraging the experience of safely storing more than $20 billionworth cryptocurrencies. According to Coinbase, it is the most secure storage solution currently available. Coinbase has partnered with an SEC-regulated broker-dealer to offer exceptional cryptocurrency security along with third-party auditing and financial reporting validation in accordance to the world-class standard of an SEC-regulated custodial broker-dealer.

Coinbase Markets

To a large number of cryptocurrency market participants, Coinbase already offers the deepest pool of liquidity. In the coming months, Coinbase Markets planst to introduce new features such as low latency performance, institutional connectivity and access, on-premise datacenter colocation services and settlement and clearing services. Coinbase believes that these features will result in the creation of a much more efficient price discovery mechanism, leading to narrow spreads and increased certainty of execution.

Coinbase Prime

The newly designed platform offers a wide range of tools and services which can be relied upon by institutional investors, while trading cryptocurrency. Going forward, Coinbase will offer lending and margin financing products to qualified clients, OTC trading, algorithmic orders, and advanced market data and research products. Platform improvements such as multi-user permissions and whitelisted withdrawal addresses are being planned as well.

Coinbase Institutional Coverage Group

The Institutional Coverage Group is focused on providing services such as sales trading, market operations, research, and other client services support. These services are targeted at Institutional Clients. The Group, with head-quarters in New York, is managed by executives having diverse and relevant experience in organizations such as the SEC, New York Stock Exchange, Morgan Stanley, and CFTC.