Japan’s Dentsu Partners with Kadosaw to Foster Content Creators Using Blockchain Technology

Dentsu, a prominent advertising company in Japan, has partnered with Kadosaw Ascii research laboratories to pave way for recognition of works of content creators on famous streaming apps used by Japanese.

Notably, credit is given to content developer even if they use coprighted material in their creation.

Under the partnership, a blockchain technology based Proof-of-Concept (PoC) demonstrating rewards to third-party content creators is planned to be conducted out.

The objective of the PoC is to make comments on ten renowned Japanese comics, manga, using live stream apps.

Content creators on popular streaming apps such as YouTube were facing demonetization issues for their videos.

In worst case, videos were deleted, Ub case of manga commentary videos, a handful of them breach prevailing copyright laws in Japan.

With blockchain technology, Dentsu and Kadokawa intend to simplify the use of copyright material in livestream.

Focusing on secondary content creators who comment on manga utilizing live stream apps, and tertiary content creators, who may interpret the commentary in languages other than Japanese, the collaboration makes it a point to clarify on the range of permitted stuff on the aforesaid platforms.

Jyunichi Suzuki, an executive at Dentsu said: “We want to integrate fans’ work that had previously not been valued as a legitimate market.”

The government of Japan has also pronounced its eagerness to handle content of creators using blockchain technology.

The Ministry of Economy, Trade and Industry, began a program in FY19, offering enterprises a sum of up to 50 million yen (~$460,000) for displaying comparable efforts.