Apple is Working on a Rival Metaverse

Greg Joswiak, the head of marketing at Apple, stated in a question and answer session that he would never use the term “metaverse.” Bloomberg’s Mark Gurman says, however, that Apple is supposedly constructing its native metaverse.

In the most recent issue of his journal, Power On, Gurman addresses Apple’s anticipated AR/VR headset, which may be released in early 2019. With this mixed-reality headgear, Apple will create an entirely new market, distinct from its previous endeavors. In addition, the business seeks fresh personnel to collaborate on developing content for its next headgear.

According to Gurman, the Cupertino behemoth is seeking a “software developer with expertise in visual effects and game asset products,” indicating that the enterprise may be working on “3D content that can be run in virtual space.” Additionally, Apple is seeking programmers who can take a job on the App Intents architecture, creating apps that are compatible with Siri, Shortcuts, and Search.

Nonetheless, one of the more remarkable postings is for an individual who can construct and manage a metaverse-like 3D mixed-reality environment. However, do not anticipate it to be referred to as such, since the market leader dislikes the moniker, probably as it is closely linked with Meta.

The job description states, “You will work directly with Apple’s UI architecture, human interface artists, and system attributes teams, which will require you to think creatively and tackle tremendously tough and exciting challenges in the 3D application environment.”

Long ago, it became apparent that the mixed-reality headgear, rumored to be named Reality One or Reality Pro, will debut in 2023, most likely in the initial quarter. If rumors are to be trusted, the price of the headgear might range between $2,000 and $3,000.

Apple is reportedly in contact with Hollywood heavyweights, including Jon Favreau, who is reportedly reworking Prehistoric Planet for the next AR/VR headgear.